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Ellie Wheeler

Chief Operating Officer, AIX Ventures · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

investorexecutiveoperator@ellie ↗aixventures.com ↗

Ellie Wheeler is the Chief Operating Officer at AIX Ventures and a former General Partner at Greycroft. She has led investments across commerce, consumer mobile, and SaaS, having backed companies such as BaubleBar and Flashpoint.

8statements → 5claims → 3claims resolved → 67%fully supported → 3.62/5average certainty → 2.12/5average debate potential → 4.2/5argument clarity · the sources → 4said about them ↓

2 supported 0 partly supported 1 contradicted 2 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 opinion · 1 insight · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 3 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Ellie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Email remains the biggest conversion driver for direct-to-consumer businesses
“Email is always, and still is, you know, kind of the biggest conversion driver in a lot of these direct to consumer businesses.”
Ellie Wheeler Jan 27, 2016 ▶ 7:36 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

Their most notable contradicted claim

Assertion Contradicted
Analyst forecasts for mobile commerce growth were off by orders of magnitude
“McKinsey or whomever will put out reports on, ah, you know, what mobile commerce will be or what mobile usage will be. And all of them have been beaten and been off by orders of magnitude over the last few years”
Ellie Wheeler Jan 27, 2016 ▶ 6:55 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
0% certainty 3
67% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

Argument clarity: do they answer the question? how? →

4.2 / 5 directness 4.4 · coherence 4.4 · precision 3.8 · compression 3.4

answered every one of 10 assessed questions directly

This is a score against a rubric. It is not a rank. Every host question → answer exchange is scored with names hidden on directness, coherence, precision and compression, 1–5 each, on meaning alone: disfluencies are ignored, and only raw unedited episodes count. This is the score that measures thought. Every scored exchange, scores shown → · The rubric and its checks →

How they sound: speaking style how? →

260 words/min while actually speaking · 24.1 um and uh per 1k words

Measured by listening to the audio itself: 3,446 words across 1 episode of raw-level tape, transcribed verbatim with every um and uh kept, each one attributed only where the alignment onto our timed stream is unambiguous. These are measurements of speaking style. We do not rank them: across this corpus, fluency and argument quality are nearly uncorrelated (ρ≈0.2), and smooth talking does not signal clear thinking. How it's measured →

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 1/10
pushed back at the host ▾ 2/10
setup questions received 85%

Everything Ellie Wheeler said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
High-quality mobile experiences were not necessary for retail businesses until 2014
“It wasn't necessary really until probably the middle of 2014. Maybe that's a little bit late. Maybe it was more early 20 14. But so the companies that were founded then or right around then tend to have a better mobile experience right off the bat.”
Ellie Wheeler Jan 27, 2016 ▶ 9:43 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Opinion
First-generation wearables like the Apple Watch lack a killer use case
“I think V-one of all of these products aren't particularly ready for mass, right? I think that's true of the Apple Watch. I, you know, I still, even anecdotally talking to people who have it, a lot of them aren't using it anymore. Some of them love it. It's ju…”
Ellie Wheeler Jan 27, 2016 ▶ 12:17 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Assertion Contradicted
Analyst forecasts for mobile commerce growth were off by orders of magnitude
“McKinsey or whomever will put out reports on, ah, you know, what mobile commerce will be or what mobile usage will be. And all of them have been beaten and been off by orders of magnitude over the last few years”
Ellie Wheeler Jan 27, 2016 ▶ 6:55 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Assertion Supported
Email remains the biggest conversion driver for direct-to-consumer businesses
“Email is always, and still is, you know, kind of the biggest conversion driver in a lot of these direct to consumer businesses.”
Ellie Wheeler Jan 27, 2016 ▶ 7:36 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Assertion Not checkable as stated
Off-the-shelf mobile marketing platforms fail to provide simple data personalization
“Everyone talks about that. Everyone knows that that's what they need to do. It's not necessarily simple with the off the shelf platforms that a lot of people are using. So you're seeing people kind of innovate around how to get some of that siloed information …”
Ellie Wheeler Jan 27, 2016 ▶ 11:33 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Disclosure
Greycroft avoids Series A hardware startups due to unmitigated manufacturing risks
“The issue that I've seen with a lot of hardware companies is that When they come to me or come to us for a series A, they haven't really shipped product yet, which just makes it difficult for us to determine what the risks are in the manufacturing process. I m…”
Ellie Wheeler Jan 27, 2016 ▶ 15:48 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Insight
Millennial brand disloyalty creates a major opportunity for new digital-native brands
“So I think that a lot of that research that, that, you know, and a lot of those thought pieces around that are about brands or heritage brands, brands that are, you know, have been around a while that millennials don't necessarily identify with. I think what t…”
Ellie Wheeler Jan 27, 2016 ▶ 17:34 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners
Assertion Supported
Cisco held $30 billion on its balance sheet during the 2008 crisis
“So I was at Cisco during the financial crisis, which was a good place to be, thirty billion dollars on the balance sheet, meant you saw everything once the, once people stopped Having easy access to capital”
Ellie Wheeler Jan 27, 2016 ▶ 3:24 20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Push Notifications with Ellie Wheeler, Partner @ Greycroft Partners

The other half of the tape: Ellie Wheeler's own voice is left out of every number here. Other people bring the name up 3 times in 3 episodes on 20VC. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Kelly Peeler 1Harry Stebbings 1Davis Smith 1

Statements about Ellie Wheeler, by other people (1)

Assertion Supported
Smith: Every major Cotopaxi funding round was led by female investors
“Our first major investor, Kirsten Green, Our second major investor, Ellie Wheeler from Great Craft. Our third major investor, Brooke Harley. Our last investor with Bain Capital, Cecilia Chao. There's a trend. Women are leading rounds in our business.”
Davis Smith Dec 15, 2023 ▶ 31:39 Davis Smith: From Selling $6M of Pool Tables to Scaling Cotopaxi to $150M in Revenues | E1095 · 20VC with Harry Stebbings

Every mention by year

tap a year for its mentions
00112220162017201820192020202120222023episodesmentions
01220162017201820192020202120222023episodes it came up in
000.511220162017201820192020202120222023episodesmentions per episode
2023 1 mention in 1 episode
2016 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
20VC: Lessons From Working with Chris Sacca, The Rise Of Mobile Commerce and Improving Pus Jan 27, 2016 16m
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