The Ledger
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High-quality mobile experiences were not necessary for retail businesses until 2014
“It wasn't necessary really until probably the middle of 2014. Maybe that's a little bit late. Maybe it was more early 20 14. But so the companies that were founded then or right around then tend to have a better mobile experience right off the bat.”
First-generation wearables like the Apple Watch lack a killer use case
“I think V-one of all of these products aren't particularly ready for mass, right? I think that's true of the Apple Watch. I, you know, I still, even anecdotally talking to people who have it, a lot of them aren't using it anymore. Some of them love it. It's ju…”
Analyst forecasts for mobile commerce growth were off by orders of magnitude
“McKinsey or whomever will put out reports on, ah, you know, what mobile commerce will be or what mobile usage will be. And all of them have been beaten and been off by orders of magnitude over the last few years”
Email remains the biggest conversion driver for direct-to-consumer businesses
“Email is always, and still is, you know, kind of the biggest conversion driver in a lot of these direct to consumer businesses.”
Off-the-shelf mobile marketing platforms fail to provide simple data personalization
“Everyone talks about that. Everyone knows that that's what they need to do. It's not necessarily simple with the off the shelf platforms that a lot of people are using. So you're seeing people kind of innovate around how to get some of that siloed information …”
Greycroft avoids Series A hardware startups due to unmitigated manufacturing risks
“The issue that I've seen with a lot of hardware companies is that When they come to me or come to us for a series A, they haven't really shipped product yet, which just makes it difficult for us to determine what the risks are in the manufacturing process. I m…”
Millennial brand disloyalty creates a major opportunity for new digital-native brands
“So I think that a lot of that research that, that, you know, and a lot of those thought pieces around that are about brands or heritage brands, brands that are, you know, have been around a while that millennials don't necessarily identify with. I think what t…”