Everything Elizabeth Osder said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Osder: Local news remains a great business due to emergency utility
“When there's a tornado coming, people do turn to their local news. There's a lot of reasons why they exist, and they're in great shape, and that's a great business”
Osder: Monetizing loyal audiences directly generates more revenue than chasing commoditized scale
“You can build a better pile of dollars by engaging closely with your most loyal listeners and readers than you could with just having, competing in the commodity of everybody's a portal, everybody is everything.”
Osder: Tribune's AOL investment funded 20 years of company innovation
“You know, 20 years ago, the Tribune invested in AOL, and that funded, you know, 20 years of innovation for the Tribune company until that money ran out. And they caved.”
Osder: Print magazines now serve as value-adds for B2B data services
“No, but the thing is, is if you look at B to B business models where you used to pay for something, that's much better than the B to C where you know, the advertising, you know the content and advertising model isn't there. You need to have something that's hi…”
Osder: Bloomberg's entire media operation is a marketing spend
“I would say at Bloomberg, all of their media is a marketing spend.”
Osder: Media works by surrounding free daily content with high-ticket paid products
“That's the model that works, which is you surround Current awareness daily information, like an interview we have today, with stuff that people have to pay for, that they want to get closer to the brand.”
Osder: Lacana powers 80% of local broadcast market and 150M unique users
“When you're underlying 80% of the local broadcast market, when you have almost a hundred and fifty million unique users on your platform, how do you take that and build an audience network where you can work across all those sites and companies to share conten…”
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