Everything Dr. Kushal Sanghvi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Legacy Brands Unilever and Nestle Are Losing Market Share to D2C Startups
“Which is what is giving the jitters to companies like Unilever today or Nestle and the largest companies is that they're losing market share. They're losing customers. They're losing many other things for just the reason that they haven't been able to do what …”
Clients Currently Allocate 50% of Their Advertising Budgets to Digital Media
“Because if you don't educate your clients that time, think about that time, talking about almost 20 years ago, 18 years ago, because that education finally has brought the clients to spending 50% of the budgets now.”
Sanghvi Claims Indian Idol Season 1 Generated 55 Million Landline Votes
“And believe you me, God was on our side or something miraculously happened and we created history at fifty-five million people who called up in that year is literally sort of the year of 2005 and six first season. Of course, it was the biggest season. It's tho…”
Content Saturation Causes Consumers to Forget Great Advertising Campaigns Within Months
“Today, literally there's so much of it that it's, you know, even if there's something great being done from marketing perspective, it will live its journey, right? You will not remember it. Even after like three months, it will just go up there. It will remain…”
Indian Skincare Startup Minimalist Raised Funding Involving a 4,000 Crore Valuation
“And we saw that happening in India, minimalist, picking up a big amount of money for, you know, 4000 crore.”
Sanghvi Asserts India Possesses the Largest Content Creator Economy Globally
“We're also the largest, I think, content creator economy in the world today.”
Meta and Google Are Launching Tech and Products Exclusively in India
“So no part of the world, some of those tools and tech and products exist, but Meta is introducing that into India and so is Google.”
Reckitt Allocates 28% of Its Overall Advertising Budget to Digital Media
“I can comfortably today say that I'm not in Havas, neither is Rekit with Havas as well, but today Rekit spends about 28% of their overall budget on digital.”
Indian Idol Season 1 Toll-Free Votes Cost Callers 2.40 Rupees
“And the phone lines, if you called up from a phone number on a toll free number, which was sort of given, that would still cost you as a customer, it would cost you two rupees, 40 paisa.”
Digital Advertising Accounted For Less Than 1% of Total Spend in 2007
“And those are days, I think years of between 2007 onwards when I was there as well, and digital wasn't still mainline. Right. It was still less than one percent of the ad dollar.”