Indian Idol Season 1 Toll-Free Votes Cost Callers 2.40 Rupees
Dr. Kushal Sanghvi · EP 13: Marketing Mayhem & Post Truth Branding ft. Dr. Kushal Sanghvi · Aug 7, 2025 · at 45:47
Dr. Kushal Sanghvi describes the telecommunications deal negotiated with state-owned telcos BSNL/MTNL for voting on Indian Idol Season 1.
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“And the phone lines, if you called up from a phone number on a toll free number, which was sort of given, that would still cost you as a customer, it would cost you two rupees, 40 paisa.”
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