Donna Valario
Co-Founder & CEO, MediaMash. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutive
Donna Valario is a digital strategist and the co-founder and CEO of hybrid video platform MediaMash. In February 2021, she appeared on the Top Founders podcast to discuss the platform and its $1.5 million funding round.
1shows
1appearances
11statements
2resolved
1supported
0contradicted
50%fully supported
Everything Donna Valario said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Native video hosting will make search engines prioritize websites over YouTube
“By starting to put it on your website, then you'll get that search engine benefit. And then the search engines will start sending people to your website instead of YouTube.”
Brands need their own media channels to survive Amazon competition
“Everyone needs to be a media company. Brands need to have their own, like, Media. They need to control it. They need brand safety. They need to be able to tell their story. Consumer product brands right now are like, they're having so many problems. They're ev…”
YouTube now places ads on creator videos without their consent
“YouTube's now putting ads on, on your stuff, whether you want them to or not.”
MediaMash will scale growth via a HubSpot-style agency rev share
“So I think the partnership program is a big part of our go to market.
I have a lot of agency contacts and I think it's a great value add for them and we can do a rev share.
I'm trying to model it after the HubSpot model.”
Donna Valario projects MediaMash will reach $1M ARR by year-end
“So at the end of the year, I think we could be at 70 K AR MRR, and then that would bring us to, like, a million ARR for the year.”
CVS is building a retail media network with shoppable video
“It's not intrusive, but then right there while you're watching it on, on your device, you can add the fiber one to your cart and CVS actually just did that. They're creating this whole media company so that they can control. Their audience and their, the way t…”
MediaMash platform pricing averages around $10,000 per month
“But basically it's around 10,000 dollars a month.”
MediaMash has secured one deposit customer and two LOIs
“We actually had a customer last year who kind of they put a deposit and they're helping us flesh out the platform. So we're doing it to their specs and we are, we have letters of intent from two more customers that we're hoping to launch February first.”
C-Suite Network will partner with and resell MediaMash to members
“So they have tons of video content.
They're going to put it all on their website.
And then also they're going to act as a partner for medium ash.
And resell it to their members because they video.”
MediaMash is out of runway and seeking a $1.5M round
“We're kind of at the end of our runway. We're doing another round. We're trying to raise 1.5.”
One line per show, most statements first. The link opens Donna's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Co-Founder & CEO, MediaMash | 1 | 11 | 50% 1/2 | full record on Top Founders → |