Everything Diego Perez (Yung Pueblo) said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Perez: Founder focus allows adaptability, whereas obsession restricts flexibility
“Part of being a founder is adaptability. You have to be able to adapt. You can have a clear goal, but if you need to shift things to actually, like, be able to make a return to your investors, to be able to actually, you know, hire more people or really produc…”
Perez: Initial emotional impulses are childhood defense mechanisms, not authentic reactions
“That the first impulse is the real you, and it's not. The first impulse is your defensive mechanism that you learned probably when you were a child.”
Perez: Meditating daily is a better life investment than the S&P 500
“When people ask me, like, how can you put so much time into meditating? I'm like, it's a better investment than the S&P 500. Like, it's a, and it's an investment that gives massive returns.”
Perez: AI merely reorganizes past information, limiting its capacity for genuine innovation
“I think a lot of AI, it's just re-scrambling what's happened in the past, so it's hard to get innovation from that, whereas that's the beauty of the human mind.”
Perez: Going viral is not difficult because there is a recipe
“Because I think going viral is not, like there's, like, a recipe to it. It's not, like, something, like that's too difficult to do.”
Perez: Online creators have barely half a second to provide value
“Because, especially if you're sharing something online, you have barely half a second with an individual to really give them something of value.”
Perez: Past trauma acts as the driving force behind many successful founders
“I think a lot of successful people are driven by their past trauma”
Perez: Ego manifests as mental clinging, while intuition provides calm physical signals
“Your ego is snappy, and it's loud, and it's more mental. It's like, you know, try, and you can feel that energy of clinging, like, It really wants something, whereas intuition, especially for me, feels much more bodily.”
Perez: The saturation of AI creates a premium on in-person connection
“There's so much AI that it is, it makes the interaction of, like, actually coming together as a virtual community, it's, there's, you have to, like, jump over that to be able to actually interact with real human beings, that it's gonna create a new premium on …”
Perez: Writing is fundamentally clear thinking that creators must not outsource
“Writing is like, just, it's just so critical, because it's one of the ways that you practice clarifying your thoughts, like writing is like really clear thinking, so you can't like take that exercise away from yourself, especially as like a, you know, a creato…”
Diego Perez: Wisdom Ventures aims to fund non-addictive social media
“When we first created wisdom ventures, that was a lot of the conversation was like, we were, we're hoping to invest in that next generation of social media that can help connect people without all these addictive, like byproducts.”
Diego Perez: Substack founders are committed to algorithm-free direct audience delivery
“In the past, like, three years, I've been really focusing on just building a newsletter and I've found a home on Substack because I've become friends with the people who have built Substack and have seen the depth of their commitment to how they're always goin…”
Perez: Clear and Manson outsell him due to their focus on newsletters
“I think I probably have more, more social media followers than both of them, but they sell more books than I do, and I think it's because of the way that they have set up their being more newsletter focused and having just fantastic content”
Diego Perez: Book publishers operate like venture capital firms
“Publishing companies, they're basically just venture capital companies. Like they literally will just, you know, they'll make a hundred bets and they, they're all like tiny investments to them and a few of them work out.”
Yung Pueblo: Authors with existing writing can assemble books in six months
“I think you can put out a fantastic book in like six months. It really doesn't have to be like the most like grueling, intense process, especially if you were writing from scratch, then it would take like two, two and a half years. But if you've already been w…”
Perez: Physical book releases drive digital community growth via offline gifting
“I've noticed that when, whenever I release a new book, my communities just grow, especially the first three, four months after the book is released. And a lot of that is from friends gifting the book, because you'll find that some of your best people that love…”
Diego Perez: Writers devalue work by stretching across platforms for virality
“Don't forget that you're a writer first and foremost, and not a social media manager. I find with like myself and with other people who are out there is like, they'll stretch themselves so far on every single platform that it's just sort of like devaluing and …”
Perez: Letting go of emotional pain requires repeated practice
“The act of letting go is healing, but it doesn't mean it's a one-time event. You may have to let that same thing go over and over again because the mind is malleable, but it requires practice.”
Perez: Wisdom Ventures raised a $10M Fund I and $77M Fund II
“We started a venture capital company called Wisdom Ventures, and it's been successful. You know, we've we had a, our first fund was ten million, our second fund, seventy-seven million, and we've invested in great companies that are really trying to scale welln…”
Perez: Single social posts do not make or break creative careers
“So now when I put something out, I know that one piece, one post, is not going to make or break anything. Anything. It's a long game of stamina. Well, where it will accumulate into something bigger over time. So if one thing fails, it doesn't matter at all.”
Perez: Releasing essays at 80% completion tests audience resonance for books
“When I try to, especially if I'm releasing an essay, I try to get it to 80%. If it feels like it's 80% of the way there, it's good enough, and if it's good enough and people really resonate with it, then maybe that can become a chapter in a future book.”
Perez: Convenience apps create unrealistic expectations for frictionless relationships and lives
“If you look at your phone, every single app on your phone is trying to make your life easier. How can I get this food to you faster? How can I give you a ride from, you know, point X to point Z? How can I just make, simplify your life as much as possible? And …”
Perez has spent more than a cumulative year in silent retreats
“Actually, this year when I finished the 60 day retreat, I looked at my, the course, sort of all the courses that I've sat, and I've realized that I, if I take all the retreats that I've sat, I've spent more than a year of my life in silent retreats.”
Perez: Sober meditation is preferable to psychedelics for observing true reality
“And I've tried psychedelics, I've tried a bunch of different things when I was younger, and it's great. I think, you know, for some people that gives them tons of value, for me, I'd rather observe reality as it is.”