Perez: Physical book releases drive digital community growth via offline gifting
Diego Perez (Yung Pueblo) · How To Build An Audience From Scratch | Yung Pueblo · Oct 5, 2023 · at 33:34
Bestselling author Diego Perez (Yung Pueblo) advises Greg Isenberg on the community-building value of publishing physical books.
0:00 / 0:29exact quote · 29.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I've noticed that when, whenever I release a new book, my communities just grow, especially the first three, four months after the book is released. And a lot of that is from friends gifting the book, because you'll find that some of your best people that love your work, they're just not online. They're just not people that like spend tons of time online. They're not that savvy with, you know, Twitter and whatnot. And they don't sign up to any newsletters, but somehow they end up getting your book through their friend. And then it's like, then they sign up to the community.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Diego Perez (Yung Pueblo)
Perez: Going viral is not difficult because there is a recipe
“Because I think going viral is not, like there's, like, a recipe to it. It's not, like, something, like that's too difficult to do.”
Diego Perez: Wisdom Ventures aims to fund non-addictive social media
“When we first created wisdom ventures, that was a lot of the conversation was like, we were, we're hoping to invest in that next generation of social media that can help connect people without all these addictive, like byproducts.”
Diego Perez: Substack founders are committed to algorithm-free direct audience delivery
“In the past, like, three years, I've been really focusing on just building a newsletter and I've found a home on Substack because I've become friends with the people who have built Substack and have seen the depth of their commitment to how they're always goin…”
Perez: Clear and Manson outsell him due to their focus on newsletters
“I think I probably have more, more social media followers than both of them, but they sell more books than I do, and I think it's because of the way that they have set up their being more newsletter focused and having just fantastic content”
Diego Perez: Book publishers operate like venture capital firms
“Publishing companies, they're basically just venture capital companies. Like they literally will just, you know, they'll make a hundred bets and they, they're all like tiny investments to them and a few of them work out.”
Yung Pueblo: Authors with existing writing can assemble books in six months
“I think you can put out a fantastic book in like six months. It really doesn't have to be like the most like grueling, intense process, especially if you were writing from scratch, then it would take like two, two and a half years. But if you've already been w…”