Everything Derek Thompson said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Thompson: Half of top 21st-century movies are sequels or adaptations
“Half of the top 10 movies in America every single year this century are sequels, adaptations, and reboots.”
Thompson: Social media feeds never accurately reflect broader public opinion
“It's the illusion that your social network is accurately reflective of the world. And we should just try to build the instinct to think that it never is. That just because something seems ubiquitous to our local communities almost never means that it's necessa…”
Thompson: In a fragmented culture, most media products are not for you
“Just remember that in a world where popularity is cultish, most products are not for you.”
Thompson: A formula for success cannot exist because norms yield average outcomes
“There's a very, like, simple, like, syllogism for why there could never, ever be a formula for success. That means that someone's discovered it, right? And if one person's discovered it, then probably several people have discovered this formula for success. Th…”
Thompson: Distribution path is often more decisive than product design
“What's the story of this product's distribution? How did it find its market? Because that story is ultimately, or at least often, more descriptive of its ultimate success.”
Thompson: Repetition drives consumer preference among low-information audiences
“When you're dealing with a consumer demographic that doesn't know a whole lot about a certain subject, that at that point, lots of repetition and lots of familiarity can really bake in liking.”
Thompson: People mistake familiarity and reputation for actual liking
“Certainly one thing that's happening when people consider a famous artwork to be good without, you know, deeply thinking about it is that they're conflating familiarity and reputation with liking.”
Thompson: Discover Weekly engagement dropped when Spotify removed familiar songs
“Spotify, when they were initially designing their incredible program, Discover Weekly, they initially wanted it to be entirely new songs. But a bug in the algorithm accidentally let through some familiar songs as they were testing internally. So they fixed the…”
Creativity Is Finding Surprising Answers to Familiar Problems
“I think that, you know, creativity is the ability to come up with surprising answers to familiar problems. If you come up with surprising answers to problems that people don't think about all the time, no one calls that creative. When you come up with familiar…”
Media Creators Must Target the Audience of Their Audience
“I think that, you know, media people can probably become a little bit more sophisticated in the way that they think about how their audiences are both the end consumer and the broadcasters who reach those end consumers. That sometimes they need to think about …”
Derek Thompson: Vertical Farming, Cultivated Meat, and Desalination Require Massive Energy
“There's a lot of technologies, whether it's vertical farming, whether it's cellular meat, or mass desalination of water. So, you know, you turn on your faucet, and it's basically ocean water that's pouring out that you can drink. These are incredibly energy-th…”
Thompson: North American movie production has grown sevenfold since the 1990s
“Since the 19 nineties, the number of movies made in the North American market has grown by a factor of seven.”
Thompson: Original scripted TV shows have grown sevenfold since early 2000s
“Since the early 2000, the number of original scripted shows on television has grown by a factor of Seven.”
Publisher Advance Bids for Hit Makers Had a 2x Spread
“I would say the delta was probably about probably about two X. That but that includes people who were sort of in the bid.”
Books Are Like Broken Elevators: Pitch Fast, Entertain for Hours
“I think books are really kind of like broken elevators. On the one hand, you need both an elevator pitch But also it's like 203 hundred pages long. So if the elevator breaks, you need to be able to entertain people for eight hours.”