Media Creators Must Target the Audience of Their Audience
Derek Thompson · EP 626: Senior Editor at The Atlantic Releases Book To Predict Popularity In New Distraction Age with writer Derek Thompson · Apr 11, 2017 · at 7:00
Atlantic senior editor Derek Thompson discusses the book publishing process and audience strategy with host Nathan Latka.
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“I think that, you know, media people can probably become a little bit more sophisticated in the way that they think about how their audiences are both the end consumer and the broadcasters who reach those end consumers. That sometimes they need to think about the audience of their audience in this way.”
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