Everything Dennis Kelly said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Traditional VC and LP Demands Distort Early Startup Progress
“We are interested in taking small sips of capital and small sips of outside leverage to grow the business rather than, Kind of take the traditional venture capital approach. And we want to build a business that is aligned around disrupting this business and bu…”
Direct Mail With Strong Offers Can Reach 60% Code Activation
“Well, if there's a very strong offer, we see 50, 60% sometimes.”
Dennis Kelly Would Reject a $7 Million Acquisition Offer From HubSpot
“No.”
Postalytics Has Signed Up 450 Paying Customers Since Launch
“We've, ah, signed up over 450 customers.”
Postalytics Customers Average $300 SaaS and $1,000 Usage Fees Monthly
“The average customer is paying us about 300 dollars per month on a subscription basis. And we're pulling in about a thousand dollars a month for paying customers on per piece fees.”
Most Postalytics Customers Are Acquired via HubSpot Partner Ecosystem
“The vast majority of them are HubSpot customers and they have found us through both of our content marketing,
As well as our investment in the HubSpot Connect partner program.”
Postalytics Sent Two Million Pieces of Direct Mail in Eight Months
“We've sent about two million pieces of mail in the last eight months.”
The US Direct Mail Industry Generates $45 Billion Annually
“The workflow and the sales process, the onboarding process really hasn't changed since the 19 nineties. And so we're really trying to apply a SAS business model. And a SAF software model to this industry that still is about forty-five billion dollars a year in…”
Postalytics Aims to Raise a $500k to $600k Equity Seed Round
“We're gonna raise between 506 100,000 dollars. Here to start.”
Postalytics Targets a High Seven-Figure Valuation for Seed Round
“In the high seven figures.”
Postalytics Sees About 4% Monthly Revenue Churn
“About four percent per month.
[662] Nathan Latka: Okay, and that's a logo churn per month?
[664] Dennis Kelly: I'm sorry?
[664] Nathan Latka: That's logo churn or revenue churn?
[667] Dennis Kelly: that's revenue churn.”
Over Half of Postalytics Clients Are First-Time Direct Mailers
“Over 50% of our clients are new to direct mail.”
Postalytics Has a Patent Pending to Track Personalized Direct Mail URLs
“We actually have a patent pending method of delivering a unique URL for each piece of mail that is sent in a campaign.”
Postalytics Operates With a Core Full-Time Team of Four
“There are four of us.”