Debbie Wei Mullin
Founder and CEO, Copper Cow Coffee. On 1 show, 2 appearances. The Shows tab opens the full record on each.
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Debbie Wei Mullin founded Copper Cow Coffee in 2016, building a nationwide brand around Vietnamese pour-over coffee and condensed milk creamers sold in major retailers. Prior to launching her startup, she earned an MIT master's degree and worked as a supply chain analyst on poverty alleviation projects at the World Bank.
1shows
2appearances
28statements
4resolved
0supported
2contradicted
0%fully supported
1said about them ↓ Everything Debbie Wei Mullin said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Debbie Wei Mullin notes obscure coffee brands are selling for $300M
“Coffee companies that you haven't even ever heard of are selling for three hundred million.”
Mullen: Copper Cow is the only US importer of high-end Vietnamese coffee
“I would say that I'm the only person who's really bringing high-end Vietnamese coffee to the U.S.”
Debbie Wei Mullen: Consumers demand an omnichannel retail experience
“You know, people want an omnichannel experience. They want to be able to buy it online. They want to be able to buy it at the corner store. They want to be able to buy it on Amazon.”
Layoffs should happen all at once to prevent team cultural paranoia
“And one thing I really didn't want to do culturally for the team was for there to be multiple rounds of layoffs, so that people end up working from home, like, constantly looking over their shoulder, waiting for when the next round of layoffs are going to be. …”
Mullen: Future of Copper Cow is selling online and into offices
“But I think that retail success is just the beginning, because I think the future of Copper Cow is actually really in selling online, as well as into offices.”
Mullen: Only 10% of Americans cook at home
“Only 10% of Americans cook, you know, and I need to meet my consumer where they're at, and I'm not gonna convince, you know, 90% of Americans to cook by an oil and vinegar line.”
Mullin: Inbound retail offers from Walmart are hard to turn down
“When Walmart calls you up, it's a really hard thing to turn down, you know, even if it did divert our focus for a few more months.”
Copper Cow Coffee online sales grew 20% month-over-month organically
“Since launching online earlier this year, we've been growing 20% month over month completely organically, and then we've also launched an office coffee program this summer, and we're already in over 40 offices.”
Copper Cow maintains 45% wholesale gross margin on retail-dominated business
“So we have been selling with a consistent 45% margin for wholesale because 80% of our business is still retail because of all the retailers that we're in.”
Copper Cow achieves two weekly turns per SKU at Walmart stores
“Yeah, well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”
Vietnam only started producing high-end specialty coffee beans five years ago
“Vietnam's the second largest coffee producer in the world, but just in the past five years have started to have high-end beans.”
Copper Cow Coffee grew 4x to reach $2M in revenue in 2019
“So the company grew four X in 2019, and so half of that was e-com, and half of that was the wholesale part of the business doubling. It ended up being two million.”
Before COVID-19, Copper Cow Coffee forecast $6.5M in 2020 sales
“So we forecast for sales to be about 6.5 million this year. And that, that next year we would break into profitability in twenty-twenty-one. That was the forecast.”
Copper Cow tripled e-commerce revenue without increasing ad spend during COVID
“We've tripled our e-com revenue and not increased any ad spend since this all happened. And then on top of that, we've been seeing like a doubling in our grocery velocity.”
Debbie Wei Mullin predicts Copper Cow Coffee will reach profitability in Q2 2020
“Q-two will be profitable.”
Copper Cow Coffee: Online sales are growing 20% monthly organically
“Since launching online earlier this year, we've been growing 20% month over month completely organically.”
Mullen: Copper Cow generates 45% wholesale margins across 80% retail mix
“So we have been selling with a consistent 45% margin for wholesale, because 80% of our business is still retail because of all the retailers that we're in.”
Copper Cow achieves two turns per store per SKU weekly at Walmart
“Well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”
Mullen: Coffee drinkers over 35 are inflexible about trying new drinks
“So what we find is that people over the age of 35 are not very flexible about trying new coffee drinks.
[447] Debbie Wei Mullen: so it's primarily millennials, yes, especially people the highest conversion is definitely people who have experience with specialt…”
Lyft headquarters buys about $3,000 of Copper Cow Coffee monthly
“Lyft headquarters carries us, they buy about 3000 dollars of cup or cup a month”
Debbie Wei Mullen: Copper Cow raising at $5.5M pre-money valuation
“It's a 5.5 pre-money valuation.”
The other half of the tape: Debbie Wei Mullin's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →
Statements about Debbie Wei Mullin, by other people (1)
One line per show, most statements first. The link opens Debbie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 THE PITCHLEDGER | Founder and CEO, Copper Cow Coffee | 2 | 28 | 0% 0/4 | full record on the Pitch → |