Copper Cow Coffee grew 4x to reach $2M in revenue in 2019
Debbie Wei Mullin · How I Saved My Startup · Mar 3, 2025 · at 18:23
Debbie Wei Mullin is the founder and CEO of Copper Cow Coffee, discussing company performance following her seed fundraising round.
0:00 / 0:12exact quote · 12.3s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So the company grew four X in 2019, and so half of that was e-com, and half of that was the wholesale part of the business doubling. It ended up being two million.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Debbie Wei Mullin
Debbie Wei Mullin notes obscure coffee brands are selling for $300M
“Coffee companies that you haven't even ever heard of are selling for three hundred million.”
Mullen: Copper Cow is the only US importer of high-end Vietnamese coffee
“I would say that I'm the only person who's really bringing high-end Vietnamese coffee to the U.S.”
Debbie Wei Mullen: Consumers demand an omnichannel retail experience
“You know, people want an omnichannel experience. They want to be able to buy it online. They want to be able to buy it at the corner store. They want to be able to buy it on Amazon.”
Layoffs should happen all at once to prevent team cultural paranoia
“And one thing I really didn't want to do culturally for the team was for there to be multiple rounds of layoffs, so that people end up working from home, like, constantly looking over their shoulder, waiting for when the next round of layoffs are going to be. …”