Copper Cow Coffee

“It's a 5.5 pre-money valuation.”

“So what we find is that people over the age of 35 are not very flexible about trying new coffee drinks. [447] Debbie Wei Mullen: so it's primarily millennials, yes, especially people the highest conversion is definitely people who have experience with specialt…”

“Right, so about 60% of Americans drink their coffee with cream and sugar and we find about 80% of our people, of our customers drink it with the condensed milk.”

“Well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”

“But I think that retail success is just the beginning, because I think the future of Copper Cow is actually really in selling online, as well as into offices.”

“I think I'd rather, you know, I'm passing for now, but I'd like to look at this in the next round.”

“There is almost a million in revenue. There are 3000 stores.”

“Just two days after hearing Debbie's pitch, Mike's fund invested. And just like that, Debbie's two million dollar round of fundraising was finished.”

“For me, it's just like a category I don't know well enough to make an investment. I wish you the best, but for me personally to invest in this round, I'm passing.”

“So last year we did 200,000”

“1.725.”

“This year we're looking to do 800,000.”

“But I'm passing for now, but I'm a huge, as she'll say, I'm a huge fan of yours.”

“Since launching online earlier this year, we've been growing 20% month over month completely organically.”

“When Walmart calls you up, it's a really hard thing to turn down, you know, even if it did divert our focus for a few more months.”

“I definitely think it's the 3000 retailers, how quickly we've been able to get into stores. I mean, it's not, it's really not common to be in Walmart and you're, like, to be in, we got into Walmart 12 months into business.”

“I guarantee you that there are gonna be a lot of people who said no on this round who are gonna say yes on the next round.”

“I keep coming back to the fact that I see it as somewhat of a niche product in terms of either, you know, high-end, very high-end Vietnamese coffee. I don't know how, how mainstream it'll be.”

“I would say that I'm the only person who's really bringing high-end Vietnamese coffee to the U.S.”

“She built this to a million dollars in revenue all on her own, and you're like, oh, I need to see more proof?”

“You know, Walmart is mainstream America, that's not the brand you want to build for this. I think you want to go after that high-end coffee drinker, and Walmart's not the right channel.”

“So we have been selling with a consistent 45% margin for wholesale, because 80% of our business is still retail because of all the retailers that we're in.”

“With the subscription model and for offices, we're cheaper than Nespresso, you know so we're somewhere halfway between a K-cup and an Nespresso pod.”

“Lyft headquarters carries us, they buy about 3000 dollars of cup or cup a month”

“She built this to a million dollars in revenue all on her own, and you're like, oh, I need to see more proof?”

“So we forecast for sales to be about 6.5 million this year. And that, that next year we would break into profitability in twenty-twenty-one. That was the forecast.”

“We've tripled our e-com revenue and not increased any ad spend since this all happened. And then on top of that, we've been seeing like a doubling in our grocery velocity.”

“Q-two will be profitable.”

“Yeah, well, Walmart, it's selling really well. We're doing about two turns per store per SKU per week.”

“Since launching online earlier this year, we've been growing 20% month over month completely organically, and then we've also launched an office coffee program this summer, and we're already in over 40 offices.”

“So we have been selling with a consistent 45% margin for wholesale because 80% of our business is still retail because of all the retailers that we're in.”

“So the company grew four X in 2019, and so half of that was e-com, and half of that was the wholesale part of the business doubling. It ended up being two million.”