People, every show

Dave Dahl

Co-founder, Dave's Killer Bread. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderauthorotherdavedahl360.com ↗Wikipedia ↗

After serving 15 years in prison, Dahl rejoined his family's bakery business and launched Dave’s Killer Bread in 2005. It became the top-selling organic bread brand in the United States before selling to Flowers Foods in 2015 for $275 million.

1shows
1appearances
15statements
6resolved
5supported
0contradicted
83%fully supported

Everything Dave Dahl said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Dave Dahl: Eating fresh, hot bread is a poor test of quality
“I hardly ever would eat it hot because that's really not, not a good test of how good it is.”
Dave Dahl Jul 1, 2019 ▶ 28:11 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not checkable as stated
Dave Dahl: Marketing firm rejected ex-con branding and name as too risky
“We went to a marketing firm to tell the story, this ex-con, this killer bread, and they're like, nah, nah, it's too risky, and all this stuff.”
Dave Dahl Jul 1, 2019 ▶ 37:07 Dave's Killer Bread: Dave Dahl
Dave Dahl says second-chance hiring provides employers with amazing workers
“People do change, and when they're ready, how great would it be to give them that opportunity, and then we get an amazing employee.”
Dave Dahl Jul 1, 2019 ▶ 44:59 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not checkable as stated
Temp agencies exclusively sent formerly incarcerated people to Dave's Killer Bread
“Once the temporary services, and that's how we recruited our people generally. Once they found out that we were felon friendly, it was funny, that's all they sent us. We were hiring so fast that, you know, we ended up hiring a lot more felons, and it just work…”
Dave Dahl Jul 1, 2019 ▶ 45:14 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not checkable as stated
Dave Dahl: Dave's Killer Bread CEO barred him from company property
“I had decided that day that I was going to go against the new CEO's mandate that I was not supposed to be on the property.”
Dave Dahl Jul 1, 2019 ▶ 50:25 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not publicly verifiable
Dahl: Contract manufacturing for Trader Joe's sustained Nature Bake
“And somehow they managed to become contract manufacturers of for Trader Joe's, which was really the bread and butter for the business before I got out.”
Dave Dahl Jul 1, 2019 ▶ 23:00 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not checkable as stated
Dave Dahl: Relocating production cost $1.5M with zero supporting cash flow
“It cost us a million and a half to move to this new facility, and a million and a half to us then was a lot of money. And there was no cash flow to support that. It was all based on the future.”
Dave Dahl Jul 1, 2019 ▶ 41:18 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Supported
A private equity firm bought 50% of Dave's Killer Bread in 2012
“Exactly half. Yes.”
Dave Dahl Jul 1, 2019 ▶ 45:58 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Partly supported
Dave Dahl checked into Cedar Hills Hospital following a 2013 arrest
“I went to jail for, like, 36 hours, and I was seeing all this stuff about me on TV, and I wasn't, you know, I was freaky. But my attorney tells me, look, dude, you have to check in to Cedar Hills Hospital, mental hospital because you're not quite right. So eve…”
Dave Dahl Jul 1, 2019 ▶ 53:27 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Supported
Dave Dahl: Dave's Killer Bread sold for $275 million
“Two 75, yeah.”
Dave Dahl Jul 1, 2019 ▶ 58:07 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Supported
Dave Dahl's father shifted the family bakery to whole grains via Adventist influence
“At some point my dad decided that he wanted to do more More whole grains and, ah, no animal fats. That was, it was revolutionary at the time. But that was definitely the Seventh-day Adventist influence.”
Dave Dahl Jul 1, 2019 ▶ 5:01 Dave's Killer Bread: Dave Dahl
Dave Dahl turned to burglary to fund his methamphetamine addiction
“Eventually it was unsustainable, and so I lost that job, and I started doing car burglaries, then eventually business and house burglaries. To pay for the dope.”
Dave Dahl Jul 1, 2019 ▶ 15:06 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Supported
Dave Dahl spent 15 years in prison and jail
“It comes up to just around 15 years in prison and jail.”
Dave Dahl Jul 1, 2019 ▶ 16:03 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Not checkable as stated
Dave Dahl rejoined the family bakery at $12 an hour after prison
“I had to prove myself at the very low, the very lowest .12 bucks an hour.”
Dave Dahl Jul 1, 2019 ▶ 23:35 Dave's Killer Bread: Dave Dahl
HOW I BUILT THIS Assertion Supported
Dave Dahl's father was Bob's Red Mill's first wholesale flour customer
“In fact, my dad was Bob's first whole wheat flour wholesale customer.”
Dave Dahl Jul 1, 2019 ▶ 40:28 Dave's Killer Bread: Dave Dahl

One line per show, most statements first. The link opens Dave's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER Co-founder, Dave's Killer Bread 1 15 83% 5/6 full record on How I Built This →
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