Dana White
CEO and President, UFC. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
executiveoperator@danawhite ↗ufc.com ↗Wikipedia ↗Instagram ↗
Dana White has led the UFC since 2001, scaling it from a struggling regional promotion into a multi-billion-dollar global mixed martial arts enterprise under Zuffa, Endeavor, and TKO Group Holdings. Beyond combat sports, he was appointed to the board of directors of Meta Platforms in early 2025.
2shows
2appearances
44statements
8resolved
6supported
1contradicted
75%fully supported
59said about them ↓ Everything Dana White said on any show that made the record, most notable first. Each card names its show and opens the statement there.
White Calls PFL, Bellator, and ONE Championship "Failing Companies"
“PFL, Bellator, One FC, many, many other failing companies.”
Dana White: Meta hired young talent with $65M average compensation
“We just hired, like,
10 kids that are aged 22 to 28, the average salary is like sixty-five million dollars that these kids are making.”
White: Viacom Executive Philippe Dauman Threatened to Build a UFC Clone
“And then he tells us that he built the UFC, and if we don't like the offer he's making, he'll just build another one. That's literally what he said.”
White: Traditional Media Lost All Influence to Young Digital Creators
“The media does not have the influence anymore. They're gone. Nobody trusts them. You know, they're all full of shit. They're always, you know, lying and they don't have the trust of the people the way that they used to. These young kids are the influencers. Th…”
White: I Told a Sponsor to Drop Dead Over a Trump Video
“It started with, I posted a video supporting Trump on my social media. And they called and they said, you need to take that down. And I said, are you out of your fucking mind? Who the fuck are you to call me and tell me who to vote for? It's not coming down an…”
White: Philippe Dauman Was One of the Biggest Brand Killers Ever
“That guy ended up being one of the biggest brand killers of all time. Oh, Phil Duman MTV fucking, you know, think about all the Viacom Legendary networks they had that this guy had sucked the life out of and killed.”
White: UFC Live Event Production Is a "100% Dictatorship" Under Me
“There is no committee here. There is no whatever. This is a dictatorship. 100% of dictatorship. And. I'm listening to how loud the music is, if it's loud enough, if it's not, and things are happening in-house, and I'm watching what's happening on TV. All of th…”
White: Showtime Boxing Had the Most "Dog Shit Production Ever"
“And I fucking thought that Showtime was the most dog shit production ever. In boxing.”
White: TKO Will Build the Biggest Combat Sports Company in History
“We're gonna build The biggest combat sports company to ever exist. And that will probably ever exist. That's my goal in the next 10 years.”
White: UFC Fight Island Was the Only True Sports Bubble During COVID
“It was the only true bubble that existed in sports at that time. All the other ones were bullshit.”
White: Reporters Covering the UFC Are Zeros Who Have Accomplished Nothing
“These guys who report on what we're doing that have no clue what we're doing. Why would I want to hear any of the, anything they would have to say? They're zeros. They've literally never done anything in their life, especially in this business. Why would I lis…”
White: No Corporate Sponsor Will Ever Have the Power to Fire Joe Rogan
“And for anybody, I don't give a fuck how much money you have sponsored or whatever. Yeah, no, nothing's happening to Joe Rogan.”
White: Canned CEO Statements Written by Lawyers Are Phony
“I grew up, You know, and the seventies and eighties where I used to see CEOs reading canned statements from lawyers and things like that, and just fake phony bullshit that I was never into.”
White: Early UFC Was Banned From Pay-Per-View While Porn Was Allowed
“At that time it wasn't allowed on pay-per-view. You as a grown adult didn't have the right to purchase it on pay-per-view porn. Was on pay-per-view. Okay. But the UFC was not allowed on pay-per-view.”
White: Never Edit Fights; Let Fans Judge Their Authentic Quality
“You don't ever edit a fight. You let the fight play out and the fans determine whether the fight is good or bad and you can't control that. You, I call it the bells and whistles. We do all the bells and whistles And the fighters, we hand the torch off to them …”
White: The Ellison Family Aggressively Snatched UFC Rights From Netflix
“We were talking to them the whole time, and you know, what an incredible business they've built, and but the Ellisons are aggressive guys, you know, they're aggressive guys. Obviously, financially, you know, powerful, And at literally the half yard line, they …”
White: The NFL Live Stadium Experience Is Not Good
“Even as big as the NFL is, and the NFL is just fucking massive, right? And there's nothing better than football season, right? When football season starts every Sunday, you're on the couch and you watch, but I don't like the live experience. I'm not a big fan …”
White: People Wanting Flexible Hours Should Be Employees, Not Entrepreneurs
“The greatest line of all time is, you know, I want to start my own thing because I want to set my own hours and I want to, you know, take days off and I want, oh Jesus Christ, you should just stay where you're at and keep working for somebody else because that…”
White: Give Digital Creators Full Event Access and Stop Micromanaging Them
“You show up to any of my events. I give you full access, film what you want, create what you want. The other thing is, is most people that that deal with content creators, they try to tell them you have to do this, that, what the fuck do you know about creatin…”
White: We Sold the UFC for $4B in 2016 Without a TV Deal
“We sell for four point oh two five billion, right? No TV deal. We're coming up to the end of our Fox deal. We have no TV deal. Nothing.”
White: UFC Media Rights Scaled From $35M to a $7.7B Mega-Deal
“Spike, thirty-five million dollar deal. Fox, hundred million dollar deal. ESPN, three billion dollar deal. And now here we are, 7.7 for seven years.”
White: I Produced a Fully AI-Generated Commercial for the White House
“Well, the response was I did a whole commercial in AI, ah, after that for the White House.”
White: Billionaire Tax Revenue Is Essential to Keeping the Government Afloat
“Billionaires are very important to the ecosystem of the United States. You know what I mean? The amount of money these guys pay in taxes. How do you think everything stays afloat? How do you think the state comes up with the money to fix the roads and build th…”
The other half of the tape: Dana White's own voice is left out of every number here. Other people bring the name up 58 times in 18 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most David Senra 25Jordi Hays 19Rick Rubin 8Todd Graves 1John Coogan 1
Statements about Dana White, by other people (1)
Every mention by year
tap a year for its mentions
TBPN 30
David Senra 28
2026 34 mentions in 8 episodes 4 per episode
- The Comms Strategist Behind Anduril, Shopify & Cognition | Lulu Cheng Meservey
- Rick Rubin on Finding Your Life’s Work
- Ivanka Trump on Building an Authentic Life
- Anthropic Drama, Meta Now Tokenminning, Fox's $22B Roku Deal | Diet TBPN
- Jake Paul Thinks We'll Live Forever
- How to Dominate for Decades | Doug Leone, Sequoia Capital
- Why Asking the Right Questions Is the Most Important Skill in the AI Age
- AI Needs a Steve Jobs, Meta’s Nuclear Powerplants, a16z raises $15B | Diet TBPN
- every mention in 2026, scene by scene →
2025 21 mentions in 8 episodes 3 per episode
- Weekly Recap: Sam vs. Elon, Cluely's Crazy Ad, UFC x Paramount, Apple's AI Robot
- "I Invest in People" – David Senra Talks Ramp, His Favorite Founders, and the Pursuit of Greatness.
- Bridget Harris breaks down the Prime Intellect deal and the broader sentiment in crypto today.
- How Todd Graves Built Raising Cane's
- The BILLIONAIRE Saving THE WEST
- The Businesses Making $$$ off Disaster Relief
- The US GOVERNMENT Files (Time for the Truth)
- How to WIN in 2025? (INSANE Predictions List)
- every mention in 2025, scene by scene →
2024 3 mentions in 2 episodes 2 per episode
One line per show, most statements first. The link opens Dana's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| DAVID SENRALEDGER | CEO and President, UFC | 1 | 43 | 75% 6/8 | full record on David Senra → |
| TBPNLEDGER | CEO and President, UFC | 1 | 1 | — | full record on TBPN → |