Dalbir Singh
Trustee, Redwood Day School. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorsukhis.com ↗
Dalbir Singh began his career in the technology sector at Macromedia and Adobe before joining his family’s business, Sukhi’s Gourmet Indian Foods, in 2005. As Senior Vice President of Sales, he spent 15 years scaling the brand into mainstream national grocery and club retailers like Costco and Whole Foods.
1shows
1appearances
11statements
1resolved
1supported
0contradicted
100%fully supported
Everything Dalbir Singh said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Dalbir Singh: The VC model means investors win even when founders lose
“The VC model for the most part is if you win, we win, but if you lose, we still kind of win in this process.”
Dalbir Singh: 99% of retail food work is getting products off shelves
“I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway or Kroger, one of these big stores, and you realize that, you know, as much of a crowning achievement that is to get on the shelf, really, …”
Dalbir Singh contradicts his mother, saying Sukhi's has no plans to sell
“Yeah, I mean, I think there's no particular plan To do that, and I think if you were to talk to mom on any given day, she might give you a different answer much like most entrepreneurs, and so, I don't know, the way that I think about it is, you know, we don't…”
Farmers market cash flow funded Sukhi's capital-intensive retail distribution channels
“The farmers markets provided the fuel for everything else in what we were doing. You bought the ingredients on a Monday, you made them during the week, you sent them out on a Thursday or Friday, and you got paid that week for it. So the whole cycle was compres…”
Dalbir Singh: Founders probably wouldn't start if they knew the true costs
“Had we known what we know now about how much money or how much time or how much effort a lot of this stuff takes, we probably wouldn't have started.”
Sukhi's targeted retail expansion using Costco and Whole Foods sales data
“We didn't have money to buy data. For example, you know, there's lots of companies that will sell you data of where this demographic a person is. And this is this, that the other we would follow the lead a lot of times of Costco's or of Whole Foods, where we s…”
Whole Foods recruited Sukhi's to supply their early hot bars
“Whole Foods had approached us and they were just expanding. And a big part of their draw was the hot bars. They were putting out, you know, just Really top quality international cuisine in their hot bars. And they were having a hard time with Indian food. So t…”
Farmers markets once generated over 60% of Sukhi's total revenue
“At that point, the farmers markets were actually, I would say, the majority of our business. 60% plus. I mean, we were at one point doing about 65 markets a week.”
Costco can target inventory down to specific individual warehouse locations
“They have an incredible ability to target actually down to the entire, to the exact store. So sometimes you'll see stuff that's, you know, specific only to five Costco's in the entire country.”
Sukhi's hired an outside CEO to scale and preserve family relationships
“And there was this, you know, need to separate the business from our family life. And, you know, we realized, hey, we could, you know, we need some outside intervention here to help us see this business to its potential, but more importantly really to preserve…”
One line per show, most statements first. The link opens Dalbir's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 HOW I BUILT THISLEDGER | Trustee, Redwood Day School | 1 | 11 | 100% 1/1 | full record on How I Built This → |