Dalbir Singh: Founders probably wouldn't start if they knew the true costs
Dalbir Singh · Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh · Mar 14, 2022 · at 44:45
Dalbir Singh, son of founder Sukhi Singh and executive at Sukhi's Gourmet Indian Foods, discusses expanding into refrigerated and frozen meals around 2007–2008.
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“Had we known what we know now about how much money or how much time or how much effort a lot of this stuff takes, we probably wouldn't have started.”
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