Refrigerated chicken tikka masala is Sukhi's top-selling product
Dalbir Singh · Sukhi’s Gourmet Indian Food: Sukhi Singh and Dalbir Singh · Mar 14, 2022 · at 56:19
Dalbir Singh tells Guy Raz which specific product generates the highest sales for Sukhi's Gourmet Indian Foods.
0:00 / 0:02exact quote · 2.4s
720p mp4 · rendered on demand · StarZero watermark
“It's the refrigerated chicken tikka masala.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Dalbir Singh
Dalbir Singh: The VC model means investors win even when founders lose
“The VC model for the most part is if you win, we win, but if you lose, we still kind of win in this process.”
Dalbir Singh: 99% of retail food work is getting products off shelves
“I think a lot of food businesses specifically early on, you know, get really excited when you get into Publix or Safeway or Kroger, one of these big stores, and you realize that, you know, as much of a crowning achievement that is to get on the shelf, really, …”
Dalbir Singh contradicts his mother, saying Sukhi's has no plans to sell
“Yeah, I mean, I think there's no particular plan To do that, and I think if you were to talk to mom on any given day, she might give you a different answer much like most entrepreneurs, and so, I don't know, the way that I think about it is, you know, we don't…”
Farmers market cash flow funded Sukhi's capital-intensive retail distribution channels
“The farmers markets provided the fuel for everything else in what we were doing. You bought the ingredients on a Monday, you made them during the week, you sent them out on a Thursday or Friday, and you got paid that week for it. So the whole cycle was compres…”
Dalbir Singh: Founders probably wouldn't start if they knew the true costs
“Had we known what we know now about how much money or how much time or how much effort a lot of this stuff takes, we probably wouldn't have started.”
Sukhi's targeted retail expansion using Costco and Whole Foods sales data
“We didn't have money to buy data. For example, you know, there's lots of companies that will sell you data of where this demographic a person is. And this is this, that the other we would follow the lead a lot of times of Costco's or of Whole Foods, where we s…”