Cynthia Tice
Partner, BeyondBrands. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderoperatorLinkedIn ↗lilys.com ↗
In 1978, Cynthia Tice opened Center Foods in Philadelphia and spent decades in natural foods before co-founding no-sugar-added chocolate brand Lily's Sweets in 2010. Lily's Sweets grew into a nationwide brand and was acquired by The Hershey Company in 2021 for more than $400 million.
1shows
1appearances
20statements
4resolved
3supported
1contradicted
75%fully supported
3said about them ↓ Everything Cynthia Tice said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Tice: Distrust of artificial sweeteners drove 2008 Coke and Pepsi diet slump
“So in 2008, Coke and Pepsi were experiencing this enormous downturn of diet beverages. And it was really due to the fact that there was enormous consumer distrust of artificial sweeteners.”
Tice: High doses of stevia cause a bitter, licorice-like aftertaste
“Stevia, especially when you're using enough to really sweeten something, has You know, has terrible aftertaste, and you know, has like this almost like a licorice flavor, and it just, it was terrible.”
Tice: Lily's chose not to lead brand positioning with charity
“We had large discussions that we did not want to be Alex's lemonade. We wanted to be a delicious chocolate bar that had a charitable Give back.”
Cynthia Tice: Product Innovations Should Stand Alone Without Novel Flavors
“You know, my belief is that when you have an innovation, the innovation should stand on its own, and you shouldn't innovate with flavors outside of The innovation itself.”
Tice: Lily's Sweets was profitable every year after its first year
“So we lost money the first year. We lost a little bit of money, not a lot. And every year, subsequently, we were profitable.”
Tice: Founders must communicate desired post-acquisition roles to new partners
“And I really, really encourage any founder to spend some time developing your own thoughts and communicating that effectively to your next set of partners. You know, the old paradigm is that you have to sort of wipe out the old team, but that's an old paradigm…”
Tice attributes Lily's success fifty-fifty to retail experience and timing
“I mean, I think, fifty-fifty. I think my experience was instrumental, but I think there was a big aspect of luck with regards to timing that I didn't really understand at the time. I took advantage of it, but I didn't, you know, I did not know that there would…”
Tice secretly planned to shut down Lily's if Whole Foods passed
“And I had decided that if Whole Foods didn't say yes, we weren't going to move forward. Like, I, like, I, like, Chuck didn't know that.”
Tice: Lily's was the first stevia-sweetened chocolate bar at Whole Foods
“It was the first Stevia sweetened chocolate bar, because remember, there were some maltitol chocolates at Whole Foods, but they were not performing well, and you know, they were regional rather than national.”
Tice: Lily's Sweets never grew less than 40% in any year
“I don't think there was ever a year that we grew less than 40%.”
Tice: Lily's Sweets made nearly $1M in revenue in year one
“It was almost a million dollars the first year.”
Tice: Lily's Sweets cash flow fully funded operations and costly litigation
“It was not only enough to sustain it was enough to sustain it in the midst of a law battle that cost a lot of money.”
Tice: Lily's Sweets Reached a $40M Run Rate by 2018
“But our run rate by the, by 2018, when we partnered with our equity partners, VMG, we, our run rate was 40.”
Tice stepped aside because she couldn't manage Lily's rapid growth
“So it wasn't that I didn't want to do it as much as I knew that I wasn't capable of it. I mean, Lily's was a category disruptor, and it was growing beyond, you know, we, you know, it was, we hit the marketplace at the right time when there was this growing awa…”
Tice: Founded first natural food store with unpaid $10,000 loan from father
“So, that was in 1977, and he literally lent me 10 grand, which I never paid him back, but it was technically a loan. And he helped me find a location, which at that point was on South Street in Philadelphia.”
Tice: Early Philadelphia grocery store was almost never profitable
“It was almost never truly profitable, but back in those days, I was single. I really didn't care about money. I truly didn't. I lived in a really small, not good apartment in a bad part of town, and I just really didn't care. I was on a mission, but the profit…”
Tice: 1989 Alar scare drove first-time shoppers to natural food stores
“What we saw was people that had never before come into a natural food store came in for the very first time, because apples were When you think about it, apple and apple juice and applesauce is like one of children's first foods. Right. So, you know, it, like …”
Tice: Maltitol is a sugar alcohol that causes severe digestive distress
“The problem with maltitol was that maltitol is, is a sugar alcohol that is intensively, digestively upsetting.”
Tice spent $50,000 on development before pitching Whole Foods in 2011
“Up until that point, just to kind of give you a sense, we've probably spent 50 grand. And, you know, in developing the packaging, and getting the samples produced, and, you know, in, in, you know, in everything that that took.”
The other half of the tape: Cynthia Tice's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →
Who brings them up most Guy Raz 2
Statements about Cynthia Tice, by other people (1)
Every mention by year
tap a year for its mentions
How I Built This 2
2024 2 mentions in 2 episodes 1 per episode
One line per show, most statements first. The link opens Cynthia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Partner, BeyondBrands | 1 | 20 | 75% 3/4 | full record on How I Built This → |