Tice: Lily's was the first stevia-sweetened chocolate bar at Whole Foods
Cynthia Tice · Lily’s Sweets: Cynthia Tice · Sep 30, 2024 · at 43:09
Cynthia Tice, founder of Lily's Sweets, discusses the brand's national retail launch at Whole Foods Market in 2012.
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“It was the first Stevia sweetened chocolate bar, because remember, there were some maltitol chocolates at Whole Foods, but they were not performing well, and you know, they were regional rather than national.”
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