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Lily's Sweets

also referred to as: lily's

includes Lily's Sweets Chocolate Bar

14 statements across 1 episodes · 6 bullish · 0 bearish · 1 people on the record · first statement Sep 30, 2024 by Cynthia Tice · said 33 times in 5 episodes since 2024 · across every show →

Mentions by year, the whole family

brought up most by Cynthia Tice (17), Guy Raz (16)

tap a year for its mentions
0015230320242025episodesmentions
02320242025episodes it came up in
0051.510320242025episodesmentions per episode
2025 3 mentions in 2 episodes 2 per episode
2024 30 mentions in 3 episodes 10 per episode

every mention, scene by scene, with the transcript →

Everything said about Lily's Sweets, oldest first

Sep 30, 2024 neutral
Assertion Not checkable as stated
Tice spent $50,000 on development before pitching Whole Foods in 2011
“Up until that point, just to kind of give you a sense, we've probably spent 50 grand. And, you know, in developing the packaging, and getting the samples produced, and, you know, in, in, you know, in everything that that took.”
Cynthia Tice Sep 30, 2024 ▶ 40:03 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 neutral
Insight
Cynthia Tice: Product Innovations Should Stand Alone Without Novel Flavors
“You know, my belief is that when you have an innovation, the innovation should stand on its own, and you shouldn't innovate with flavors outside of The innovation itself.”
Cynthia Tice Sep 30, 2024 ▶ 38:19 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 positive
Assertion Not checkable as stated
Tice: Lily's Sweets cash flow fully funded operations and costly litigation
“It was not only enough to sustain it was enough to sustain it in the midst of a law battle that cost a lot of money.”
Cynthia Tice Sep 30, 2024 ▶ 48:46 Lily’s Sweets: Cynthia Tice
Sep 30, 2024
Assertion Not checkable as stated
Tice: Lily's Sweets was run virtually by a four-person team
“And we continued to run the company virtually. My two kids came in and joined, and we were, from that point forward, a team of four.”
Cynthia Tice Sep 30, 2024 ▶ 48:10 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 neutral
Opinion
Tice attributes Lily's success fifty-fifty to retail experience and timing
“I mean, I think, fifty-fifty. I think my experience was instrumental, but I think there was a big aspect of luck with regards to timing that I didn't really understand at the time. I took advantage of it, but I didn't, you know, I did not know that there would…”
Cynthia Tice Sep 30, 2024 ▶ 1:05:02 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 positive
Assertion Not checkable as stated
Tice: Lily's Sweets was profitable every year after its first year
“So we lost money the first year. We lost a little bit of money, not a lot. And every year, subsequently, we were profitable.”
Cynthia Tice Sep 30, 2024 ▶ 45:28 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 neutral
Disclosure
Tice: Lily's chose not to lead brand positioning with charity
“We had large discussions that we did not want to be Alex's lemonade. We wanted to be a delicious chocolate bar that had a charitable Give back.”
Cynthia Tice Sep 30, 2024 ▶ 35:56 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 bullish
Assertion Not checkable as stated
Tice: Lily's Sweets never grew less than 40% in any year
“I don't think there was ever a year that we grew less than 40%.”
Cynthia Tice Sep 30, 2024 ▶ 45:45 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 neutral
Disclosure
Tice stepped aside because she couldn't manage Lily's rapid growth
“So it wasn't that I didn't want to do it as much as I knew that I wasn't capable of it. I mean, Lily's was a category disruptor, and it was growing beyond, you know, we, you know, it was, we hit the marketplace at the right time when there was this growing awa…”
Cynthia Tice Sep 30, 2024 ▶ 1:01:16 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 positive
Assertion Supported
Tice: Lily's was the first stevia-sweetened chocolate bar at Whole Foods
“It was the first Stevia sweetened chocolate bar, because remember, there were some maltitol chocolates at Whole Foods, but they were not performing well, and you know, they were regional rather than national.”
Cynthia Tice Sep 30, 2024 ▶ 43:09 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 bullish
Assertion Not checkable as stated
Tice: Lily's Sweets made nearly $1M in revenue in year one
“It was almost a million dollars the first year.”
Cynthia Tice Sep 30, 2024 ▶ 45:58 Lily’s Sweets: Cynthia Tice
Sep 30, 2024 bullish
Assertion Not publicly verifiable
Tice: Lily's Sweets Reached a $40M Run Rate by 2018
“But our run rate by the, by 2018, when we partnered with our equity partners, VMG, we, our run rate was 40.”
Cynthia Tice Sep 30, 2024 ▶ 54:05 Lily’s Sweets: Cynthia Tice
Sep 30, 2024
Insight
Tice: Founders must communicate desired post-acquisition roles to new partners
“And I really, really encourage any founder to spend some time developing your own thoughts and communicating that effectively to your next set of partners. You know, the old paradigm is that you have to sort of wipe out the old team, but that's an old paradigm…”
Cynthia Tice Sep 30, 2024 ▶ 1:00:00 Lily’s Sweets: Cynthia Tice
Sep 30, 2024
Disclosure
Tice secretly planned to shut down Lily's if Whole Foods passed
“And I had decided that if Whole Foods didn't say yes, we weren't going to move forward. Like, I, like, I, like, Chuck didn't know that.”
Cynthia Tice Sep 30, 2024 ▶ 40:20 Lily’s Sweets: Cynthia Tice
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