People, every show

Cynthia Gumbert

Chief Marketing Officer, Litera. On 1 show, 1 appearance. The Shows tab opens the full record on each.

executiveLinkedIn ↗litera.com ↗

Cynthia Gumbert is a technology marketing executive with an engineering background from MIT and Tufts and an MBA from Harvard Business School. She has led go-to-market and brand growth strategy at companies including SmartBear Software, Litera, CA Technologies, and Dell.

What they said5 Shows1

Everything Cynthia Gumbert said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Assertion Not checkable as stated

Gumbert: Cutting trial leads to sales by 45% increased deal opportunities 20%

“We decreased the number of QLs or trial qualified leads to sales decreased by 45% last year, and the number of deal opportunities went up by 20%.”

Cynthia Gumbert Dec 1, 2022 ▶ 30:01 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Insight

Gumbert: Software developers hold enterprise buying power and reject direct marketing

“Developers are holding all the power, and they're your starting point and entry point into the company, so we really focus on You know, what is that awareness to land motion? How do you land a developer? And they have a very sensitive BS meter, so they don't w…”

Cynthia Gumbert Dec 1, 2022 ▶ 9:04 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Insight

Gumbert: Partner marketplaces drive growth despite requiring vendors to sacrifice margin

“Placing your product in a partner marketplace is something to really, really look at, and you might be giving up a little bit of margin, but that's where everybody is, and they want that connection from their working environment. This has been a, you know, a g…”

Cynthia Gumbert Dec 1, 2022 ▶ 17:35 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Assertion Not checkable as stated

Gumbert: SmartBear receives over 30,000 trial signups every month

“We have over 30,000 people taking out trials every month at SmartBear”

Cynthia Gumbert Dec 1, 2022 ▶ 28:45 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

SAASTR Disclosure

Gumbert: SmartBear automates social queries into Slack for rapid support responses

“We have automated feeds that go from that into Slack, that go from Slack to our support, and we're trying to respond within seconds and either bring them back to our community for community help, or just reply right away with the solution.”

Cynthia Gumbert Dec 1, 2022 ▶ 14:20 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs

One line per show, most statements first. The link opens Cynthia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Chief Marketing Officer, Litera	1	5	—	full record on the Official SaaStr Podcast →