Curtis Spahr
Principal, Bospar. On 1 show, 1 appearance. The Shows tab opens the full record on each.
Curtis Sparrer is a principal at the PR and marketing agency Bospar. He focuses on earned media and generative engine optimization, explaining how AI tools prioritize coverage from credible journalists.
1shows
1appearances
13statements
1resolved
1supported
0contradicted
100%fully supported
Everything Curtis Spahr said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Spahr: Refused thousands of dollars to write paid Forbes contributor articles
“I've been a contributor for Forbes and for others, and I've been asked to do a story for a couple thousand dollars on X, Y, or Z. Now I refused”
Spahr: AI search engines actively penalize pay-to-play PR contributor articles
“AI is hip to that kind of trick, and so that's why those sort of obvious sort of pay to play shenanigans aren't really doing as well.”
Spahr: Journalists immediately delete suspected AI pitches from their daily inbox
“And from a media point of view, when journalists see that and they kind of get the sense of, oh, this is AI, they hit delete because journalists are reading to delete. They get about a hundred to 200 pitches each day, and they are just trying to get to the goo…”
Spahr: AI search engines prioritize earned media over paid placements
“AI prioritizes the content that is earned by journalists and media outlets that are respected. It also prioritizes media outlets that are very niche and very in the weeds, if you will, but it doesn't really get excited about media outlets that are obviously pa…”
Spahr: Generative engine optimization relies heavily on traditional SEO authority metrics
“GEO takes its cues from SEO, and so search engine optimization has a variety of ways of telling just how authoritative a link is and how meaningful it is, and that's the current way in which we're measuring a lot of the generative engine optimization scores, i…”
Spahr: AI systems currently source text significantly more strongly than video
“When it comes to video, AI isn't sourcing that as strongly as it's sourcing written online content, which is easier for it to digest.”
Spahr: Claude, ChatGPT, and Grok cite press releases as authoritative sources
“And we have even seen in some of the answers that we've received back that Claude or ChatGPT or Grok is citing a published press release as an authoritative source of content.”
Spahr: AI-friendly FAQ sections help secure top rankings in generative search
“I think making sure that you have a AI friendly frequently asked questions with answers is another important way in which people can invest in their own online properties and online identities to make sure that you are coming up at the top of any answer.”
Spahr: Corporate communications will be forced to sound more human
“People are going to have to sound more human in this age of intense AI, and I think that's going to change the whole field of corporate communications, because right now there's nothing that sounds more robotic than corporate comms, and I think it's going to n…”
Spahr: Persistent user memory will be AI's next major step
“I think the next step of AI is really going to be AI remembering our settings, Because I think the challenge is, is that each time we go into a ChatGPT or Claude or Brock session, it's almost tabula rasa, and it forgets your preferences, it forgets your voice,…”
Spahr: Effective PR pitches open with ten words establishing absolute newsworthiness
“I kind of like the pitch that starts off super short, it's about 10 words, and it gives me, this is new, And this is important. And it's compelling enough for me to read the second line. And if it's compelling enough for me to read the second line, I think, ok…”
Spahr: AI platform loyalty will evolve into a Coke versus Pepsi rivalry
“And I think in the future, it's going to become a situation almost like Coke or Pepsi. What kind of guy are you? Are you a Coke guy or a Pepsi guy? Granted, we might have a few more flavors, but I feel that that's going to be kind of the knee jerk reaction abo…”
One line per show, most statements first. The link opens Curtis's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 WE LIVE TO BUILDLEDGER | Principal, Bospar | 1 | 13 | 100% 1/1 | full record on We Live to Build → |