Spahr: Corporate communications will be forced to sound more human
Curtis Spahr · Earned Media Is Still King, But Not for the Reason You Think · Aug 26, 2025 · at 13:02
Curtis Spahr, principal of Bospar PR, argues that the flood of formulaic AI-generated writing will force corporate communications to become more human and authentic.
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“People are going to have to sound more human in this age of intense AI, and I think that's going to change the whole field of corporate communications, because right now there's nothing that sounds more robotic than corporate comms, and I think it's going to need a refresh if it's going to be impactful.”
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