Conor Macdonald
CMO, Ridge. On 1 show, 1 appearance. The Shows tab opens the full record on each.
executiveoperatorhostfounder@couuor ↗LinkedIn ↗ridge.com ↗
After his agency merged into Ridge, Macdonald became CMO and helped scale the everyday carry brand into a multi-category company. He also co-hosts the Marketing Operators podcast, analyzing paid acquisition, creative strategy, and AI-driven DTC marketing.
1shows
1appearances
9statements
1resolved
1supported
0contradicted
100%fully supported
Everything Conor Macdonald said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Meta contact called current climate for DTC brands a "bloodbath"
“The second point that I have is from our contact at Meta who described the current climate for DTC brands, at least the growth oriented ones as a quote unquote bloodbath.”
LLMs won't be a 10X ad platform for discovery-driven DTC brands
“Probably I wouldn't say a 10 X ad platform. I think the important distinction is like there are certain brands and industries that benefit from like these high intent channels, right? You are looking for a mattress or you are looking for insurance. They're the…”
Data shows digital ad platforms are performing worse while costs increase
“Clearly what all the data is telling us is that not only are things getting more expensive, ad platforms are performing worse.”
Meta's ad algorithm now skews toward warmer audiences over incremental reach
“They began kind of weighting outcomes differently. It's become more middle and bottom of funnel to say you know, it's sort of serving to warmer and warmer audiences and us as marketers or, you know, Growth people, like we want to be driving incremental results…”
DTC consumer sentiment recently dropped to its lowest level since October
“And on the 18th or just a couple of days ago, consumer sentiment about the economy dropped to the lowest level since October 14th of last year to paint the picture of how are people feeling about spending dollars today?”
Ridge completes creative concepting 5x to 10x faster using Claude
“The further upstream parts of the creative process, the concepting, the briefing is, we're probably doing five, 10 times faster, and probably more, with more novelty than we were otherwise, just because it's easier to ideate with something like, we use Claude …”
Ridge uses Icon AI video editor to stitch footage for targeted concepts
“Icon's been cool in that because it is basically an AI video editor. We can say, Hey, we want a concept to appeal to 40 year old men in flyover states, and it will put together A concept and kind of piece together and stitch together the content to do that.”
Putting sweepstakes vehicles in YouTube creator videos boosts performance 3x
“Hey, if we can get the car in a YouTube creators video, things just perform like three times as well, which is like no real surprise.”
One line per show, most statements first. The link opens Conor's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TBPNLEDGER | CMO, Ridge | 1 | 9 | 100% 1/1 | full record on TBPN → |