Ridge uses Icon AI video editor to stitch footage for targeted concepts
Conor Macdonald · Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce". · Mar 24, 2025 · at 11:08
Conor Macdonald, partner at Ridge, describes how their team uses the startup Icon to repurpose thousands of hours of existing video footage into new targeted ads.
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“Icon's been cool in that because it is basically an AI video editor. We can say, Hey, we want a concept to appeal to 40 year old men in flyover states, and it will put together A concept and kind of piece together and stitch together the content to do that.”
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