Ridge completes creative concepting 5x to 10x faster using Claude
Conor Macdonald · Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce". · Mar 24, 2025 · at 10:26
Conor Macdonald, partner at Ridge, explains how his team uses generative AI tools like Anthropic's Claude to accelerate ad creative workflows and ideation.
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“The further upstream parts of the creative process, the concepting, the briefing is, we're probably doing five, 10 times faster, and probably more, with more novelty than we were otherwise, just because it's easier to ideate with something like, we use Claude mostly, we found it to be very helpful in that sense.”
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