Ridge is pivoting from broad creator sponsorships to deeper long-term integrations
Conor Macdonald · Conor Macdonald on "Why Meta Ads Are Failing" and "How AI is Saving E-Commerce". · Mar 24, 2025 · at 16:18
Conor Macdonald, partner at DTC brand The Ridge, describes the evolution of Ridge's influencer marketing strategy beyond broad transactional sponsorships.
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“We've sponsored thousands of creators and billions of views, and now our goal is to just do deeper integrations with creators over longer periods of time.”
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