People, every show

Connor Skelly

Founder and Owner, Fission. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderoperator@connor_skelly_ ↗fissionagency.com ↗

Connor Skelly runs Fission, an agency providing HubSpot CRM optimization, revenue operations, and AI enablement services for B2B businesses. He acquired and operates the SaaS tracking tool UTM Link Manager via MicroAcquire and publishes marketing newsletters including Catch All and The CRM Code.

What they said5 Shows1

Everything Connor Skelly said on any show that made the record, most notable first. Each card names its show and opens the statement there.

ACQUISITION STORIES Insight

Skelly: Buyers should ask all target startups the exact same diligence questions

“Definitely, like, ask everyone the same, like, full set of questions, even if the tools are a little bit different. Cause that way, like you're just establishing that baseline. You're able to compare offers or compare companies you know, a more fair way.”

Connor Skelly Oct 25, 2022 ▶ 10:10 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency

ACQUISITION STORIES Insight

Skelly: Experienced B2B Marketers Overcomplicate Offer Structuring

“Especially, like, more modern B to B marketers that have been in the game for a while, like, tend to overcomplicate things and try to get fancy”

Connor Skelly Oct 25, 2022 ▶ 15:18 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency

ACQUISITION STORIES Disclosure

Skelly acquired UTM Link Manager specifically because it had terrible marketing

“And so I came across UTM link manager and which is a short link short link builder and UTM link builder and really well built product, but I really just wanted to find a company that had terrible marketing or really no marketing at all and take my marketing ex…”

Connor Skelly Oct 25, 2022 ▶ 1:18 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency

ACQUISITION STORIES Assertion Not checkable as stated

Skelly: UTM Link Manager's main lead gen was a 9,000-word email course

“One of the huge things that I found just, like, as I was digging into it was there was, like, this 9000 word or so, like, email course that was the main lead gen tool for the for the platform.”

Connor Skelly Oct 25, 2022 ▶ 2:25 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency

ACQUISITION STORIES Insight

Skelly: Small performance agencies are the ideal target customer for UTM software

“That that's really been, like, the sweet spot from a customer standpoint is, like, finding like, small agencies, like, performance agencies or paid ad agencies Cause they like live and breathe in UTM data and really specific marketing analytics.”

Connor Skelly Oct 25, 2022 ▶ 3:49 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency

One line per show, most statements first. The link opens Connor's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
ACQUISITION STORIESLEDGER	Founder and Owner, Fission	1	5	—	full record on Startup Acquisition Stories →