Connor Skelly, founder of Fission Agency, describes uncovering a substantial marketing asset during his due diligence on UTM Link Manager.
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“One of the huge things that I found just, like, as I was digging into it was there was, like, this 9000 word or so, like, email course that was the main lead gen tool for the for the platform.”
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More from Connor Skelly
Insight
Skelly: Buyers should ask all target startups the exact same diligence questions
“Definitely, like, ask everyone the same, like, full set of questions, even if the tools are a little bit different. Cause that way, like you're just establishing that baseline. You're able to compare offers or compare companies you know, a more fair way.”
Connor SkellyOct 25, 2022▶ 10:10Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
“Especially, like, more modern B to B marketers that have been in the game for a while, like, tend to overcomplicate things and try to get fancy”
Connor SkellyOct 25, 2022▶ 15:18Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
Disclosure
Skelly acquired UTM Link Manager specifically because it had terrible marketing
“And so I came across UTM link manager and which is a short link short link builder and UTM link builder and really well built product, but I really just wanted to find a company that had terrible marketing or really no marketing at all and take my marketing ex…”
Connor SkellyOct 25, 2022▶ 1:18Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
Insight
Skelly: Small performance agencies are the ideal target customer for UTM software
“That that's really been, like, the sweet spot from a customer standpoint is, like, finding like, small agencies, like, performance agencies or paid ad agencies Cause they like live and breathe in UTM data and really specific marketing analytics.”
Connor SkellyOct 25, 2022▶ 3:49Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
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