Insight certainty 4/5 debate potential 2/5

Skelly: Buyers should ask all target startups the exact same diligence questions

Connor Skelly · Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency · Oct 25, 2022 · at 10:10

Connor Skelly, founder of Fission Agency, shares due diligence advice on MicroAcquire acquisitions with host Andrew Gazdecki based on his purchase of UTM Link Manager.

0:00 / 0:13exact quote · 13.7s
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“Definitely, like, ask everyone the same, like, full set of questions, even if the tools are a little bit different. Cause that way, like you're just establishing that baseline. You're able to compare offers or compare companies you know, a more fair way.”

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Insight
Skelly: Experienced B2B Marketers Overcomplicate Offer Structuring
“Especially, like, more modern B to B marketers that have been in the game for a while, like, tend to overcomplicate things and try to get fancy”
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Disclosure
Skelly acquired UTM Link Manager specifically because it had terrible marketing
“And so I came across UTM link manager and which is a short link short link builder and UTM link builder and really well built product, but I really just wanted to find a company that had terrible marketing or really no marketing at all and take my marketing ex…”
Connor Skelly Oct 25, 2022 ▶ 1:18 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
Assertion Not checkable as stated
Skelly: UTM Link Manager's main lead gen was a 9,000-word email course
“One of the huge things that I found just, like, as I was digging into it was there was, like, this 9000 word or so, like, email course that was the main lead gen tool for the for the platform.”
Connor Skelly Oct 25, 2022 ▶ 2:25 Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency
Insight
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“That that's really been, like, the sweet spot from a customer standpoint is, like, finding like, small agencies, like, performance agencies or paid ad agencies Cause they like live and breathe in UTM data and really specific marketing analytics.”
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