Skelly: Small performance agencies are the ideal target customer for UTM software
Connor Skelly · Startup Acquisition Stories with Connor Skelly, Founder of Fission Agency · Oct 25, 2022 · at 3:49
Connor Skelly, founder of Fission Agency, discusses customer personas and product-market fit following his acquisition of the micro-SaaS tool UTM Link Manager.
0:00 / 0:14exact quote · 14.5s
720p mp4 · rendered on demand · StarZero watermark
“That that's really been, like, the sweet spot from a customer standpoint is, like, finding like, small agencies, like, performance agencies or paid ad agencies Cause they like live and breathe in UTM data and really specific marketing analytics.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Connor Skelly
Skelly: Buyers should ask all target startups the exact same diligence questions
“Definitely, like, ask everyone the same, like, full set of questions, even if the tools are a little bit different. Cause that way, like you're just establishing that baseline. You're able to compare offers or compare companies you know, a more fair way.”
Skelly: Experienced B2B Marketers Overcomplicate Offer Structuring
“Especially, like, more modern B to B marketers that have been in the game for a while, like, tend to overcomplicate things and try to get fancy”
Skelly acquired UTM Link Manager specifically because it had terrible marketing
“And so I came across UTM link manager and which is a short link short link builder and UTM link builder and really well built product, but I really just wanted to find a company that had terrible marketing or really no marketing at all and take my marketing ex…”