Claire Smith

Everything Claire Smith said on any show that made the record, most notable first. Each card names its show and opens the statement there.

THE PITCH Insight

Smith: Organic monocropping strips soil and does not guarantee soil health

“You can be an organic farmer and plant the same crops year after year after year, and that is stripping the soil. Just because you're organic doesn't mean you're focused on soil health.”

Claire Smith Mar 4, 2025 ▶ 9:35 #105 Teffola: Granola Guy Approved

THE PITCH Prediction Not checkable as stated

Smith: Teffola snack revenue projected to double granola revenue next year

“Now we're expanding into the snack category, projected to outperform granola revenue two to one by the end of next year.”

Claire Smith Mar 4, 2025 ▶ 3:07 #105 Teffola: Granola Guy Approved

THE PITCH Assertion Not checkable as stated

Smith: Teffola has a 27% blended margin and $4.35 COGS per bag

“So our blended margin is 27% between direct-to-consumer, which is online and Amazon, and then our wholesale and distributor channels. And then our COGS per bag are about four 35.”

Claire Smith Mar 4, 2025 ▶ 5:59 #105 Teffola: Granola Guy Approved

THE PITCH Assertion Not checkable as stated

Smith: Teffola generated $70K YTD with revenue split across three channels

“Year to date, we're at 70,000 with 10,000 in accounts receivable. So 40% to distributor, 30% direct to stores, and then direct to consumer is right around 30%.”

Claire Smith Mar 4, 2025 ▶ 6:19 #105 Teffola: Granola Guy Approved

THE PITCH Prediction Not checkable as stated

Smith envisions DTC subscriptions reaching 50% of Teffola's future revenue

“I can see a future for sure where 50% of our revenue is coming from direct to consumer because we set up a subscription model, and so people can order this on subscription, and that sticky revenue has been amazing. It was 20% of our revenue last year.”

Claire Smith Mar 4, 2025 ▶ 13:52 #105 Teffola: Granola Guy Approved

THE PITCH Disclosure

Smith: Teffola has angel commitments but no cash in bank

“We've gotten commitments from some angels, but money in the bank has not been there.”

Claire Smith Mar 4, 2025 ▶ 23:54 #105 Teffola: Granola Guy Approved

THE PITCH Disclosure

Claire Smith: Teffola is raising $375,000

“We've done the dirty and scrappy work to know that we're on to something big, and now we're raising 375,000 dollars for the next stage of growth.”

Claire Smith Mar 4, 2025 ▶ 3:14 #105 Teffola: Granola Guy Approved

The other half of the tape: Claire Smith's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Claire Smith, by other people (1)

THE PITCH Prediction Not checkable as stated

Nadel: Teffola will remain niche without redesigned packaging

“It's a niche product for now that will have a niche audience until... If she's able to transform the product or the packaging to really stand out in some way, until then, it's going to remain a niche product.”

Phil Nadel Mar 4, 2025 ▶ 19:21 #105 Teffola: Granola Guy Approved

One line per show, most statements first. The link opens Claire's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
THE PITCHLEDGER	Founder & CEO, Teffola	1	7	—	full record on the Pitch →