Claire Smith

Founder & CEO, Teffola · 1 appearance on the record.

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founderexecutiveLinkedIn ↗eatteffola.com ↗

Claire Smith is the founder and CEO of Teffola, a snack brand producing granola using teff grown on her family farm in southern Michigan. Through Tenera Grains, she also provides farm-to-market consulting services for agricultural producers and food companies.

7statements → 4claims → 0claims resolved → 3.71/5average certainty → 1.57/5average debate potential → 1said about them ↓

4 not checkable as stated how the 4 claims stand · each chip opens the sources

2 predictions · 2 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Claire argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Claire Smith on measured tape to publish a rate. This says nothing about how they speak.

What they said7 What others said1 Episodes1

Everything Claire Smith said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Smith: Organic monocropping strips soil and does not guarantee soil health

“You can be an organic farmer and plant the same crops year after year after year, and that is stripping the soil. Just because you're organic doesn't mean you're focused on soil health.”

Claire Smith Mar 4, 2025 ▶ 9:35 #105 Teffola: Granola Guy Approved

Prediction Not checkable as stated

Smith: Teffola snack revenue projected to double granola revenue next year

“Now we're expanding into the snack category, projected to outperform granola revenue two to one by the end of next year.”

Claire Smith Mar 4, 2025 ▶ 3:07 #105 Teffola: Granola Guy Approved

Assertion Not checkable as stated

Smith: Teffola has a 27% blended margin and $4.35 COGS per bag

“So our blended margin is 27% between direct-to-consumer, which is online and Amazon, and then our wholesale and distributor channels. And then our COGS per bag are about four 35.”

Claire Smith Mar 4, 2025 ▶ 5:59 #105 Teffola: Granola Guy Approved

Assertion Not checkable as stated

Smith: Teffola generated $70K YTD with revenue split across three channels

“Year to date, we're at 70,000 with 10,000 in accounts receivable. So 40% to distributor, 30% direct to stores, and then direct to consumer is right around 30%.”

Claire Smith Mar 4, 2025 ▶ 6:19 #105 Teffola: Granola Guy Approved

Prediction Not checkable as stated

Smith envisions DTC subscriptions reaching 50% of Teffola's future revenue

“I can see a future for sure where 50% of our revenue is coming from direct to consumer because we set up a subscription model, and so people can order this on subscription, and that sticky revenue has been amazing. It was 20% of our revenue last year.”

Claire Smith Mar 4, 2025 ▶ 13:52 #105 Teffola: Granola Guy Approved

Disclosure

Smith: Teffola has angel commitments but no cash in bank

“We've gotten commitments from some angels, but money in the bank has not been there.”

Claire Smith Mar 4, 2025 ▶ 23:54 #105 Teffola: Granola Guy Approved

Disclosure

Claire Smith: Teffola is raising $375,000

“We've done the dirty and scrappy work to know that we're on to something big, and now we're raising 375,000 dollars for the next stage of growth.”

Claire Smith Mar 4, 2025 ▶ 3:14 #105 Teffola: Granola Guy Approved

The other half of the tape: Claire Smith's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Claire Smith, by other people (1)

Prediction Not checkable as stated

Nadel: Teffola will remain niche without redesigned packaging

“It's a niche product for now that will have a niche audience until... If she's able to transform the product or the packaging to really stand out in some way, until then, it's going to remain a niche product.”

Phil Nadel Mar 4, 2025 ▶ 19:21 #105 Teffola: Granola Guy Approved

Appearances (1)

Episode	Date	Speaking time
#105 Teffola: Granola Guy Approved	Mar 4, 2025	11m

Claire Smith

The record, in short

How they sound: not measured why? →

Statements about Claire Smith, by other people (1)

Appearances (1)

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