Chris Ronzio
Founder and CEO, Trainual. On 1 show, 2 appearances. The Shows tab opens the full record on each.
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Chris Ronzio founded Trainual, a SaaS platform designed to help small and growing businesses document standard operating procedures and streamline employee onboarding. Before building Trainual, he founded the consulting firm Organize Chaos and authored the book The Business Playbook.
1shows
2appearances
29statements
0resolved
0supported
0contradicted
Everything Chris Ronzio said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Trainual monthly churn drops to 0.7% after "4x4" customer activation
“Okay, so four users and four subjects is our metric. Four by four. We've got posters of like a Jeep driving up a hill all over the office. So if they do four by four, Churn is under one percent monthly. It's like a, like .7% monthly, which is really where we w…”
Trainual uses 25-seat pricing buckets to prevent users from sharing logins
“So the big utility of our app is it's tracking everyone individually being trained up to speed up to date. And so we didn't want to sell per license per user and have people share logins and kind of game the system. So 25 user buckets kind of match with the st…”
Trainual's convertible note blocked repayment once the startup hit revenue thresholds
“So we had an interesting trigger in our convertible note where once we hit a certain revenue threshold, the ability for me to pay back went away.”
Ronzio: Per-user pricing breaks accountability in training software
“If we charge per user, people share licenses and that defeats the purpose of the system. So we do in buckets of users.”
Ronzio: Trainual grew from $1.8K to nearly $60K MRR in 2018
“So January, we had 1800 a month in SaaS revenue. And so now we're approaching 60 K, like you mentioned.”
Ronzio: Process documentation lacks urgency unless a company is scaling or hiring
“Documenting your business is something that everyone knows is important, but it's not an urgency unless you're really scaling, really hiring.”
Ronzio: Fast-growing SaaS gets no more from Lighter Capital than credit cards
“They'll only give you a three or four times what your MRR is. And when you're growing at such an early stage like this, they look backwards. So they look at your last three months of our MRR and with how much we've been growing, you know, 30, 40% month over mo…”
Trainual spent roughly $120,000 on advertising in May 2020
“No, last month we were probably a 120,000.”
Trainual is getting more signups from organic channels than paid ads
“It has been to date, but it's starting to flip where we're getting more of our signups from organic now, just based on how much content and marketing we've done.”
Trainual's average revenue per customer is over $100 per month
“On average they're a little over a hundred dollars a month.”
Trainual reached $250,000 in monthly recurring revenue in May 2020
“Yeah, that's it. We hit that last month.”
Trainual expects to finish 2020 at approximately $3.5 million ARR
“Yeah, so we should end this year at the, about 3.5 ARR.”
Trainual's customer acquisition payback period is roughly four months
“Our payback period is, you know, called four months today”
Trainual's annual gross revenue churn is between thirty and forty percent
“So it's gone down a bit, but it's still in the high thirties, low forties.”
Trainual is cash-flow break-even driven by upfront annual sales collections
“Surprisingly, we just crested the profitability cash flow profitable mark. The, and that's due to annual sales. So annual sales coming in the cash flow from those you know, keeps our, keeps us right about break even.”
Ronzio: Organized Chaos reached over $1M annual revenue before SaaS pivot
“We were just over a million a year in consulting revenue.”
Ronzio: Trainual has over 300 active affiliates selling the product
“So we've got just over 300 affiliates that have helped up, helped us sell the product.”
One line per show, most statements first. The link opens Chris's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 TOP FOUNDERSLEDGER | Founder and CEO, Trainual | 2 | 29 | — | full record on Top Founders → |