Chris Morton

Everything Chris Morton said on any show that made the record, most notable first. Each card names its show and opens the statement there.

20VC Opinion

Morton: Amazon has struggled in emotional commerce due to distinct rules

“Amazon being the undisputed heavyweights of commodity commerce, I think haven't made as much headway into emotional commerce as you might expect, because it's a different set of rules.”

Chris Morton May 6, 2016 ▶ 12:57 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Prediction Partly held up

Morton: Physical retail will survive, but city-center stores will outperform suburbs

“Physical store, I do not see going, going anywhere there may be some changes for these experiential versus the more functional. Maybe center of cities will stay strong, whereas some of the destination, you know, suburb stores might be a bit more impacted, but …”

Chris Morton May 6, 2016 ▶ 14:09 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Opinion

Morton: London leads all Western cities in fashion tech

“London has more success in fashion technology than any other city, certainly in the West.”

Chris Morton May 6, 2016 ▶ 16:56 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC What-if

Morton: Lyst would not exist without my Benchmark VC experience

“It was an incredibly valuable two years, which, you know, if we, if I hadn't done that, I don't think List would exist today.”

Chris Morton May 6, 2016 ▶ 5:42 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Assertion Supported

Morton: Lyst offers millions of items, dwarfing traditional department stores

“We have about three or four million items. You know, most department stores have, you know, orders of magnitude less than that. So the 30 or 40,000, you know, we felt the market was right to build this, you know, leading marketplace. And we now have the larges…”

Chris Morton May 6, 2016 ▶ 7:05 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Assertion Supported

Morton: Lyst is purely tech-led with zero operations or logistics

“One of the most important things about the business is that we are completely technology and engineering led, quite a significant data science team, no operations, no logistics. We never touch product.”

Chris Morton May 6, 2016 ▶ 9:41 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Assertion Supported

Morton: Lyst generates hundreds of millions in sales for brand partners

“Now they think of us not only as a company which generates hundreds of millions in sales for them, but also as a marketing platform that helps position their brand.”

Chris Morton May 6, 2016 ▶ 18:23 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Insight

Morton: VC relationships get founders a meeting, nothing more

“I had a number of relationships, which I built when I was there, which you're able to leverage when you're raising the fund. I mean, that will, raising the round rather, that will get you to a meeting. It certainly won't get you anything more than that.”

Chris Morton May 6, 2016 ▶ 19:04 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Disclosure

Morton: Lyst prioritizes vanilla term sheets and conservative valuations

“We've always been very focused on, you know, having the most vanilla term sheet we could not overstretching ourselves on valuation”

Chris Morton May 6, 2016 ▶ 19:57 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

20VC Prediction Held up

Morton: Lyst will avoid launching in China in the near term

“I think at some point we'll have to go into China with sort of a Chinese language site. You know, I don't know when that's going to be. I think there's definitely a lot of lessons from folks who've tried that and got burnt. You know, whether we want to do it o…”

Chris Morton May 6, 2016 ▶ 24:36 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst

The other half of the tape: Chris Morton's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes across the shows. every mention, with the transcript →

Who brings them up most Harry Stebbings 1Christian Hernandez 1

Every mention by year

One line per show, most statements first. The link opens Chris's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
20VCLEDGER	Entrepreneur-in-Residence, University of Oxford	1	10	80% 4/5	full record on 20VC →