Morton: Lyst will avoid launching in China in the near term
Chris Morton · 20VC: Why VC Is The Perfect Preparation For Founding A Startup & Changing The World Of Online Fashion with Chris Morton, Co-Founder & CEO @ Lyst · May 6, 2016 · at 24:36
Chris Morton, co-founder and CEO of Lyst, evaluates the risks and timing of expanding Lyst's fashion platform into China.
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“I think at some point we'll have to go into China with sort of a Chinese language site. You know, I don't know when that's going to be. I think there's definitely a lot of lessons from folks who've tried that and got burnt. You know, whether we want to do it ourselves or with a partner, again, I don't know. It's not something for the next 12 months, but again, very, very difficult to ignore.”
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