Caue Suplicy

Everything Caue Suplicy said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Suplicy: Retail grocery saw historic lows in product innovation from 2021-2024

“I think not only 20, 24, but the past three years were like the lowest amount of innovation in the store. Because you couldn't really launch new products in stores and consumers were not really buying a lot of new things.”

Caue Suplicy Oct 25, 2024 ▶ 15:33 What It Really Takes To Build a Food Business: Part 2

HOW I BUILT THIS Insight

Suplicy: Winning health food brands reintroduce ancient staples conveniently

“What I think is very interesting between our three brands is that we are focusing on things that people have been needing for thousands of years. We're just kind of reintroducing them in a way that is more convenient.”

Caue Suplicy Oct 25, 2024 ▶ 35:34 What It Really Takes To Build a Food Business: Part 2

HOW I BUILT THIS Opinion

Suplicy: Food agriculture is broken by over-focusing on corn, soy, and wheat

“We have kind of a broken system in a way where most of the efforts go into growing corn, soy, and wheat. That is not necessarily good for people or the environment.”

Caue Suplicy Oct 25, 2024 ▶ 13:53 What It Really Takes To Build a Food Business: Part 2

HOW I BUILT THIS Insight

Suplicy: Coconut water and açaí succeeded by premiumizing Brazilian commodity foods

“After seeing coconut water and acai become very popular, what I noticed is they were Brazilian commodities. Then now we're sold as premium products because like you mentioned it in Brazil, if I went to a run at the park, I went to the beach, there was a old VW…”

Cauê Suplicy Oct 18, 2024 ▶ 16:05 What It Really Takes To Build a Food Business: Part 1

HOW I BUILT THIS Assertion Not checkable as stated

Suplicy: Barnana rejected grocery chain Wegmans three times before accepting an order

“I actually said no to Wegmans three times.”

Cauê Suplicy Oct 18, 2024 ▶ 34:35 What It Really Takes To Build a Food Business: Part 1

HOW I BUILT THIS Assertion Supported

Suplicy: Bananas are the top-selling item in grocery stores

“I learned that bananas were the number one selling item in grocery stores.”

Caue Suplicy Oct 25, 2024 ▶ 7:02 What It Really Takes To Build a Food Business: Part 2

HOW I BUILT THIS Assertion Not checkable as stated

Barnana: Chewy sweet snacks skew female while chip products skew male

“Women tend to kind of go more towards the sweets and the chewy ones, and we realized as the companies are growing more on the chip side, there was kind of more males that were buying those types of products”

Caue Suplicy Oct 25, 2024 ▶ 31:04 What It Really Takes To Build a Food Business: Part 2

The other half of the tape: Caue Suplicy's own voice is left out of every number here. Other people bring the name up 9 times in 1 episode across the shows. every mention, with the transcript →

Who brings them up most Guy Raz 9

Every mention by year

One line per show, most statements first. The link opens Caue's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Founder & CEO, Barnana	2	7	100% 1/1	full record on How I Built This →