People, every show

Cameron Avery

Founder & CEO, Elastic Digital. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperatorelasticdigital.com ↗

Cameron Avery founded channel marketing company Elastic Digital (later Elastic Grid) in 2001, building it into a profitable bootstrapped business before selling Elastic Grid to Zift Solutions in 2017. He subsequently served as SVP of Business Development at Zift Solutions and Group CMO at NEXTGEN Group while continuing to lead Elastic Digital.

What they said6 Shows1

Everything Cameron Avery said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated

Avery: Elastic Digital operated profitably for 16 years without outside investment

“And then we grew, we were profitable for six, for 16 years. So no investment, not, definitely not the Silicon Valley way.”

Cameron Avery Sep 11, 2018 ▶ 4:58 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

TOP FOUNDERS Assertion Not checkable as stated

Avery: Elastic Digital reached $5.5M in revenue with one salesperson

“I personally was the only salesperson and we grew it to about, I think it was 5.5 million USD.”

Cameron Avery Sep 11, 2018 ▶ 5:15 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

TOP FOUNDERS Assertion Supported

Avery: 70% of all world trade flows through distribution channels

“70% of all world trade goes through a channel.”

Cameron Avery Sep 11, 2018 ▶ 7:53 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

TOP FOUNDERS Insight

Avery: Selling control and joining an acquirer is like a divorce

“Any CEO that gives away control that goes into another organization, like you go through, it's like a divorce, you know, you're angry, you're miserable.”

Cameron Avery Sep 11, 2018 ▶ 11:31 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

TOP FOUNDERS What-if

Avery: Raising venture capital could have accelerated growth much faster

“Maybe take venture capital. I don't know. It's, it was hard. Bootstrapping was fun, but I could have accelerated a lot quicker.”

Cameron Avery Sep 11, 2018 ▶ 14:39 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

TOP FOUNDERS Assertion Not checkable as stated

Avery: Elastic Digital generated roughly 30% profit margins

“No, no, we were making a really healthy profit. I think we were making 30% profit, which was great.”

Cameron Avery Sep 11, 2018 ▶ 5:38 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

One line per show, most statements first. The link opens Cameron's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
TOP FOUNDERSLEDGER	Founder & CEO, Elastic Digital	1	6	100% 1/1	full record on Top Founders →