Cameron Avery

Founder & CEO, Elastic Digital · 1 appearance on the record.

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founderexecutiveoperatorelasticdigital.com ↗

Cameron Avery founded channel marketing company Elastic Digital (later Elastic Grid) in 2001, building it into a profitable bootstrapped business before selling Elastic Grid to Zift Solutions in 2017. He subsequently served as SVP of Business Development at Zift Solutions and Group CMO at NEXTGEN Group while continuing to lead Elastic Digital.

6statements → 4claims → 1claims resolved → 3.33/5average certainty → 1.67/5average debate potential →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 1 what if · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Cameron argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Avery: 70% of all world trade flows through distribution channels
“70% of all world trade goes through a channel.”
Cameron Avery Sep 11, 2018 ▶ 7:53 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Cameron Avery on measured tape to publish a rate. This says nothing about how they speak.

Everything Cameron Avery said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Avery: Elastic Digital operated profitably for 16 years without outside investment
“And then we grew, we were profitable for six, for 16 years. So no investment, not, definitely not the Silicon Valley way.”
Cameron Avery Sep 11, 2018 ▶ 4:58 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Assertion Not checkable as stated
Avery: Elastic Digital reached $5.5M in revenue with one salesperson
“I personally was the only salesperson and we grew it to about, I think it was 5.5 million USD.”
Cameron Avery Sep 11, 2018 ▶ 5:15 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Assertion Supported
Avery: 70% of all world trade flows through distribution channels
“70% of all world trade goes through a channel.”
Cameron Avery Sep 11, 2018 ▶ 7:53 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Insight
Avery: Selling control and joining an acquirer is like a divorce
“Any CEO that gives away control that goes into another organization, like you go through, it's like a divorce, you know, you're angry, you're miserable.”
Cameron Avery Sep 11, 2018 ▶ 11:31 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
What-if
Avery: Raising venture capital could have accelerated growth much faster
“Maybe take venture capital. I don't know. It's, it was hard. Bootstrapping was fun, but I could have accelerated a lot quicker.”
Cameron Avery Sep 11, 2018 ▶ 14:39 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Assertion Not checkable as stated
Avery: Elastic Digital generated roughly 30% profit margins
“No, no, we were making a really healthy profit. I think we were making 30% profit, which was great.”
Cameron Avery Sep 11, 2018 ▶ 5:38 1144 Why I sold my profitable, bootstrapped $5.5m ARR company

Appearances (1)

EpisodeDateSpeaking time
1144 Why I sold my profitable, bootstrapped $5.5m ARR company Sep 11, 2018 6m
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