Assertion certainty 3/5 debate potential 1/5

Avery: Elastic Digital generated roughly 30% profit margins

Cameron Avery · 1144 Why I sold my profitable, bootstrapped $5.5m ARR company · Sep 11, 2018 · at 5:38

Cameron Avery discusses the financial health and profitability of Elastic Digital prior to its merger with Zift Solutions.

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“No, no, we were making a really healthy profit. I think we were making 30% profit, which was great.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Assertion Not checkable as stated
Avery: Elastic Digital operated profitably for 16 years without outside investment
“And then we grew, we were profitable for six, for 16 years. So no investment, not, definitely not the Silicon Valley way.”
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Assertion Not checkable as stated
Avery: Elastic Digital reached $5.5M in revenue with one salesperson
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Cameron Avery Sep 11, 2018 ▶ 5:15 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Assertion Supported
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Cameron Avery Sep 11, 2018 ▶ 7:53 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
Insight
Avery: Selling control and joining an acquirer is like a divorce
“Any CEO that gives away control that goes into another organization, like you go through, it's like a divorce, you know, you're angry, you're miserable.”
Cameron Avery Sep 11, 2018 ▶ 11:31 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
What-if
Avery: Raising venture capital could have accelerated growth much faster
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Cameron Avery Sep 11, 2018 ▶ 14:39 1144 Why I sold my profitable, bootstrapped $5.5m ARR company
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