People, every show

Bruce Pavitt

On 1 show, 1 appearance. The Shows tab opens the full record on each.

1shows
1appearances
18statements
12resolved
9supported
0contradicted
75%fully supported
8said about them ↓

Everything Bruce Pavitt said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Supported
Pavitt: Nirvana shopped their 1990 Butch Vig sessions secretly to major labels
“So we sent Nirvana there in 1990, I believe it was May. They were supposed to record their next album, and that tape wound up being a demo that got shopped to Majors, unbeknownst to myself and John.”
Bruce Pavitt Jun 1, 2020 ▶ 53:50 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Pavitt: Sub Pop succeeded by shamelessly seeking publicity, unlike other punk labels
“Sub Pop is, is a known brand, in part due to the fact that we were relentless and shameless in seeking media attention. That was just what we did. Other indie slash punk labels would shy away from that, but we didn't.”
Bruce Pavitt Jun 1, 2020 ▶ 1:05:15 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Popularized 'grunge' in ad copy for a Green River record
“I wrote some ad copy for the first Green River record, and I wrote, ultra loose grunge that destroyed the morals of a generation. And I put grunge in all caps.”
Bruce Pavitt Jun 1, 2020 ▶ 35:59 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Pavitt: Initial reaction to Nirvana's demo tape was a little 'ho-hum'
“And our response was a little ho-hum. The vocals sounded good. But we thought that some of the songwriting was a little busy.”
Bruce Pavitt Jun 1, 2020 ▶ 40:46 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Not checkable as stated
Pavitt: Sub Pop signed Nirvana using a 20-cent photocopied library contract
“John's true genius was to go to the library and photocopy a generic contract, use a little whiteout, and for you know, 20 cents worth of copies, we were able to get a contract with Nirvana that is essentially the reason why we're talking to you today.”
Bruce Pavitt Jun 1, 2020 ▶ 47:08 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Retaining royalty points on Nirvana's major-label records earned Sub Pop millions
“So, the way things played out, we had points because of the contract on Nirvana's records, so we went from having no money to actually having millions of dollars.”
Bruce Pavitt Jun 1, 2020 ▶ 1:02:20 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Pavitt: Intuitive founders excel at creation but suffer in corporate structures
“And a personality such myself that is somewhat intuitive and improvisational does very well in the birthing of a company, but when it comes to administrative, and when things become more departmentalized, it's a little bit soul crushing.”
Bruce Pavitt Jun 1, 2020 ▶ 1:10:41 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Pavitt: Firing four key employees triggered departure and co-founder estrangement
“The firing of four employees that I thought were very valuable to the company, and I was very traumatized by that. I was very, I can't even put it into words, but . I couldn't process that, and I was very upset, and I think that was really what led to our estr…”
Bruce Pavitt Jun 1, 2020 ▶ 1:11:21 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Not checkable as stated
Pavitt: Sub Pop had under $100 the week 'Teen Spirit' shipped
“There was a point in time in August of 1991 where we literally did not have a hundred dollars in the bank, ok? And that's the week that Smells Like Teen Spirit got shipped out to radio.”
Bruce Pavitt Jun 1, 2020 ▶ 1:23:26 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Borrowed $5,000 from a customer to press Sub Pop 100
“I borrowed 5000 bucks to put it out. It did wind up selling 5000 copies and Those were really good numbers at that time.”
Bruce Pavitt Jun 1, 2020 ▶ 18:47 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Partly supported
Pavitt: Borrowed $3,000 from his father to release Green River's debut
“I called up my dad, and borrowed 3000 dollars, and got Dry as a Bone, the first Green River record, out.”
Bruce Pavitt Jun 1, 2020 ▶ 21:04 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: John Peel said Sub Pop had most distinctive sound since Motown
“He literally said Sub Pop has the most distinctive regional sound since Tamla Motown.”
Bruce Pavitt Jun 1, 2020 ▶ 50:06 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Sub Pop's Lamefest was Moore Theater's first local sellout
“The record release Party for Bleach was actually our Lamefest showcase at the Moore Theater with you know, seating 1500 people. It sold out, it was the first show in the history of the Moore Theater that had sold out a local show.”
Bruce Pavitt Jun 1, 2020 ▶ 51:21 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Nirvana's debut album Bleach sold 40,000 copies through word of mouth
“It eventually sold up to around 40,000 copies, and there was just a lot of word of mouth.”
Bruce Pavitt Jun 1, 2020 ▶ 52:01 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Nirvana's Sub Pop debut album Bleach has sold two million copies
“Yes, and then our Bleach album, I think at this point it sold like two million copies”
Bruce Pavitt Jun 1, 2020 ▶ 1:02:39 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Partly supported
Pavitt: KAOS Radio mandated 80 percent indie music playlists
“It uniquely prioritized independently produced records, so 80% of your show had to be from small regional independent labels.”
Bruce Pavitt Jun 1, 2020 ▶ 11:30 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Supported
Pavitt: Sub Pop took off in 1987 via dual record promo
“This decision was made in spring of 87, and when the Green River Record Release Party happened in June of 87, by that time we had the Soundgarden single pressed, so when we mailed out the Green River EP to radio stations and press and so forth. We included the…”
Bruce Pavitt Jun 1, 2020 ▶ 26:06 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Partly supported
Pavitt: Mudhoney's 'Every Good Boy Deserves Fudge' sold 100,000 copies
“We were releasing a record by Mudhoney called Every Good Boy Deserves Fudge that sold a 100,000 copies, and that came out at the same time.”
Bruce Pavitt Jun 1, 2020 ▶ 1:03:00 Sub Pop Records: Bruce Pavitt and Jonathan Poneman

The other half of the tape: Bruce Pavitt's own voice is left out of every number here. Other people bring the name up 4 times in 4 episodes across the shows. 4 statements on the record name them. every mention, with the transcript →

Who brings them up most Guy Raz 4

Statements about Bruce Pavitt, by other people (4)

Poneman: Warner deal proceeds went directly to the founders, not Sub Pop
“Similarly, the deal was done with Bruce and myself, singularly. It was not done with SubPop, so the money went directly to Bruce and myself.”
Jonathan Poneman Jun 1, 2020 ▶ 1:08:37 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Contradicted
Poneman: Sub Pop pioneered direct COD retail sales for US indie labels
“And at the time, independent record labels weren't doing this in the United States. We all figured that we needed to have a relationship with a distributor to get our records into the stores. But Bruce and I picked up the phone, and we decided to start selling…”
Jonathan Poneman Jun 1, 2020 ▶ 33:28 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
HOW I BUILT THIS Assertion Not checkable as stated
Poneman: Krist Novoselic demanded a recording contract by banging on Pavitt's windows
“One evening, Chris Novoselic went over to Bruce's house and started banging on the windows, demanding a recording contract.”
Jonathan Poneman Jun 1, 2020 ▶ 46:13 Sub Pop Records: Bruce Pavitt and Jonathan Poneman
Poneman: Early Sub Pop funding relied on pitching personal connections on hype
“Bruce and I basically hit up everybody we knew for money at one point or the other, and it was a business proposition that was driven by hype.”
Jonathan Poneman Jun 1, 2020 ▶ 27:53 Sub Pop Records: Bruce Pavitt and Jonathan Poneman

Every mention by year

tap a year for its mentions
00223320202021episodesmentions
02320202021episodes it came up in
000.51.51320202021episodesmentions per episode

How I Built This 4

2021 1 mention in 1 episode
2020 3 mentions in 3 episodes 1 per episode

One line per show, most statements first. The link opens Bruce's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER 1 18 75% 9/12 full record on How I Built This →
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