Pavitt: Sub Pop succeeded by shamelessly seeking publicity, unlike other punk labels
Bruce Pavitt · Sub Pop Records: Bruce Pavitt and Jonathan Poneman · Jun 1, 2020 · at 1:05:15
Sub Pop co-founder Bruce Pavitt explains how their media strategy differentiated them from traditional indie and punk music labels.
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“Sub Pop is, is a known brand, in part due to the fact that we were relentless and shameless in seeking media attention. That was just what we did. Other indie slash punk labels would shy away from that, but we didn't.”
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