Poneman: Sub Pop pioneered direct COD retail sales for US indie labels
Jonathan Poneman · Sub Pop Records: Bruce Pavitt and Jonathan Poneman · Jun 1, 2020 · at 33:28
Jonathan Poneman explains how Sub Pop broke conventional US independent record distribution models in 1988 by selling directly to record stores cash on delivery.
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“And at the time, independent record labels weren't doing this in the United States. We all figured that we needed to have a relationship with a distributor to get our records into the stores. But Bruce and I picked up the phone, and we decided to start selling record COD a little bit cheaper than they were being offered by the distributors.”
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