Bruce Friedrich
Founder and President, The Good Food Institute. On 1 show, 1 appearance. The Shows tab opens the full record on each.
founderexecutiveauthorinvestor@BruceGFriedrich ↗LinkedIn ↗gfi.org ↗Wikipedia ↗
Friedrich leads The Good Food Institute, an international nonprofit think tank accelerating plant-based, fermentation-derived, and cultivated meat alternatives to solve industrial animal agriculture problems. He also co-founded venture firm New Crop Capital and authored the book Meat.
1shows
1appearances
11statements
6resolved
4supported
0contradicted
67%fully supported
Everything Bruce Friedrich said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Friedrich: Animal agriculture cannot feed 9.7 billion people by 2050
“We're looking to feed 9.7 billion people by 20 50. We're not going to do that with animal agriculture.”
Friedrich: 80% of US antibiotics are fed to livestock, threatening medicine
“So, for example, in the United States, about 80% of all antibiotics that are produced by pharmaceutical companies, about 80% of them are fed to farm animals, which means that these bacteria are learning how to get around the antibiotics, and they may be usheri…”
Friedrich: Capping climate change under 2C by 2050 impossible without reduced meat intake
“According to Chatham House, the foremost think tank in Europe, it's a literal and scientific impossibility that we keep climate change under two degrees Celsius by 20 50. Unless meat consumption goes down, and right now it's going up.”
Friedrich: Alternative meat will be cheaper than conventional meat at scale
“These products require exponentially fewer resources, and they require significantly fewer stages of production. So once they're at scale, they will be cheaper.”
Friedrich: Chicken production incurs 800% caloric waste via feed conversion
“The most efficient meat is chicken. And according to the World Resources Institute, it takes nine calories in the form of corn or wheat or alfalfa or whatever you're feeding the chickens. It takes nine calories into a chicken. To get one calorie back out. So i…”
Friedrich: Chicken creates 40 times more climate impact per protein calorie than legumes
“The least climate change inducing meat, again, it's chicken, and yet on a per protein calorie basis, Chicken produces 40 times as much climate change as legumes, like soy and peas, which are two of the primary plant-based meat substitutes.”
Friedrich: Animal agriculture passes state laws to criminalize undercover farm investigations
“Animal agriculture is literally passing state laws to make it illegal to find out what happens on some of these factory farms and what happens in these slaughterhouses.”
Friedrich: Lower-priced alternative meats will win market share automatically
“I think as the price comes down and as these products expand and become more convenient, they are going to compete for market share with animal-based meat, regardless of whether people understand that they're also making the world a better place by buying thes…”
Friedrich: Clean meat launch will expose conventional meat production practices to consumers
“The fact that clean meat is going to come to market will accentuate for people the differences between clean meat production and conventional meat reproduction. Once clean meat is produced, then people will have choices, and that will, I think, raise the issue…”
Friedrich: Alternative protein companies collaborate rather than compete with each other
“One of the things I've been most excited about is looking at the way that the plant-based meat companies and the clean meat companies are all working together because they recognize that right now they are creating a market sector and a rising tide lifts all b…”
One line per show, most statements first. The link opens Bruce's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 a16zLEDGER | Founder and President, The Good Food Institute | 1 | 11 | 67% 4/6 | full record on the a16z Podcast → |