People, every show

Brian Murray

Partner & COO, Craft Ventures. On 1 show, 1 appearance. The Shows tab opens the full record on each.

investorexecutiveoperatorfounder@murr ↗LinkedIn ↗craftventures.com/team/brian-murray ↗

Brian Murray helped launch Craft Ventures in 2017, where he leads firm operations and invests in B2B SaaS, developer infrastructure, and Bitcoin technologies. He has led or co-led investments in companies including AgentSync and OpenPhone, and co-founded the collaboration platform Cabal.

What they said3 Shows1

Everything Brian Murray said on any show that made the record, most notable first. Each card names its show and opens the statement there.

SAASTR Assertion Supported

Murray: PLG software stocks have outperformed the NASDAQ index since 2012

“On the left you can just see the number of PLG IPOs since 2012. It's been hockey sticking. Similarly the performance of these stocks Relative to NASDAQ index or just general tech stocks, PLG seems to see some outperformance.”

Brian Murray Mar 15, 2022 ▶ 0:52 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

SAASTR Insight

Murray: Website CTAs ('try free' vs 'get demo') distinguish PLG from sales-led

“The way I think about PLG is look at a product's website. Does it say try it, or does it say talk to someone? Get a demo or try for free. That's usually what you see, and that, ah, that sort of distinguishes a bottom-up PLG company from, A, ABM account based m…”

Brian Murray Mar 15, 2022 ▶ 1:30 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

SAASTR Assertion Not checkable as stated

Murray: Yammer's biggest sales competitor was its own free product tier

“I used to work at Yammer. The sales team would often complain that their biggest competitor was a free version of Yammer. So you introduce that competitor, which is yourself.”

Brian Murray Mar 15, 2022 ▶ 2:17 Product-Led Growth: Panacea or Boondoggle? | AgentSync Co-Founder/CTO + OpenPhone Co-founder

One line per show, most statements first. The link opens Brian's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
SAASTRLEDGER	Partner & COO, Craft Ventures	1	3	100% 1/1	full record on the Official SaaStr Podcast →