Bonnie Harvey

Everything Bonnie Harvey said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

Barefoot Founders Paid $30,000 to Acquire the Barefoot Name

“30,000 dollars.”

Bonnie Harvey Sep 16, 2024 ▶ 34:39 Barefoot Wine: Bonnie Harvey and Michael Houlihan

HOW I BUILT THIS Disclosure

Barefoot Wine Modeled Its Early Marketing Strategies on the Beer Industry

“Beer was outselling wine by far. And the posters were a little more like beer ads, and so we took a lot from the successful beer industry and used it in the wine industry.”

Bonnie Harvey Sep 16, 2024 ▶ 48:11 Barefoot Wine: Bonnie Harvey and Michael Houlihan

HOW I BUILT THIS Assertion Supported

Barefoot Wine Generated Approximately $500,000 in Annual Revenue by 1990

“Probably half a million bucks.”

Bonnie Harvey Sep 16, 2024 ▶ 59:06 Barefoot Wine: Bonnie Harvey and Michael Houlihan

HOW I BUILT THIS Assertion Supported

The Barefoot Wine Logo Is an Actual Ink Print of Harvey's Foot

“I sent Michael out to get the largest ink pad he could find. I put my foot in there, and on some artist paper, and I sent that off, and that's how my foot got on the label.”

Bonnie Harvey Sep 16, 2024 ▶ 1:13:58 Barefoot Wine: Bonnie Harvey and Michael Houlihan

HOW I BUILT THIS Assertion Not checkable as stated

Founders Moved in Together the Night They Met Without Dating

“No, we never dated. He moved in with me immediately that night.”

Bonnie Harvey Sep 16, 2024 ▶ 10:36 Barefoot Wine: Bonnie Harvey and Michael Houlihan

The other half of the tape: Bonnie Harvey's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Bonnie Harvey, by other people (1)

HOW I BUILT THIS Disclosure

Barefoot Wine Launched by Assuming a $300,000 Debt Owed to a Winemaker

“Well, you're facing quite a loss here of 300 grand, Mark. What would you say if instead of us working for you work for us? Instead of the winery owing you the money, We execute the contract, and we owe you the money. And what if we pay you off over time so we …”

Michael Houlihan Sep 16, 2024 ▶ 22:17 Barefoot Wine: Bonnie Harvey and Michael Houlihan

One line per show, most statements first. The link opens Bonnie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder, The Barefoot Spirit	1	5	100% 2/2	full record on How I Built This →