People, every show

Ben Pines

Founder and Marketing Strategist, benpines.com. On 1 show, 1 appearance. The Shows tab opens the full record on each.

founderexecutiveoperator@bpines1 ↗LinkedIn ↗benpines.com ↗

Ben Pines was the first marketer and former CMO at WordPress website builder Elementor, helping scale the company to approximately $100 million in ARR. He later served as Director of Content at AI21 Labs and currently advises SaaS founders on personal branding and marketing strategy.

What they said5 Shows1

Everything Ben Pines said on any show that made the record, most notable first. Each card names its show and opens the statement there.

WE LIVE TO BUILD Opinion

Pines: Keyword-driven SEO content no longer works without real expertise

“And now what is happening, it's going through another shift where all that keyword research, all that SEO oriented, like put content in, get revenue out. It doesn't work anymore. So what does still work is like real expertise, but that's really hard to do.”

Ben Pines Mar 24, 2026 ▶ 19:01 Your Guests Are Getting Famous From Your Show And You Are Not

WE LIVE TO BUILD Opinion

Pines: AI Answers Basic Customer Questions, Killing Traditional SEO Traffic

“This was the early days of SEO. Like you had your clients have problems, you answer them and that's how you get traffic. So. It's not working like that anymore because AI can answer that. You don't need a person”

Ben Pines Mar 24, 2026 ▶ 21:11 Your Guests Are Getting Famous From Your Show And You Are Not

WE LIVE TO BUILD Insight

Pines: Guest-Centric Podcasts Fail to Build the Host's Personal Brand

“The problem, Sean, is if you have a podcast where you're interviewing, you figure out the target audience, you've outreached the people, then you bring those people to your platform and you show their expertise. That's not really building your personal brand. …”

Ben Pines Mar 24, 2026 ▶ 32:02 Your Guests Are Getting Famous From Your Show And You Are Not

WE LIVE TO BUILD Insight

Pines: The easiest brand messaging comes from defining your enemy

“The message is basically it's very easy to figure out the message. If you think in terms of what is your enemy, what are the things that you don't like in the world? What do you think are the mistakes? It's very easy to do that.”

Ben Pines Mar 24, 2026 ▶ 35:51 Your Guests Are Getting Famous From Your Show And You Are Not

WE LIVE TO BUILD Insight

Pines: Short-form videos build brand recognition and convert clients over time

“Most of the audience won't click and see the whole episode and everything, but there's still value. Okay. They watched a minute and a half of your content. They kind of recognize you and slowly over time, that's basically how you build your brand and your expe…”

Ben Pines Mar 24, 2026 ▶ 44:33 Your Guests Are Getting Famous From Your Show And You Are Not

One line per show, most statements first. The link opens Ben's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
WE LIVE TO BUILDLEDGER	Founder and Marketing Strategist, benpines.com	1	5	—	full record on We Live to Build →