People, every show

Becca Milstein

On 1 show, 2 appearances. The Shows tab opens the full record on each.

1shows
2appearances
8statements
0resolved
0supported
0contradicted

Everything Becca Milstein said on any show that made the record, most notable first. Each card names its show and opens the statement there.

Milstein: Don't take a co-founder if a great first employee suffices
“So unless you absolutely feel that you need this person by your side, and that they really have something for the business that an incredible first employee can't bring you. Don't have the co-founder.”
Becca Milstein Oct 25, 2024 ▶ 20:24 What It Really Takes To Build a Food Business: Part 2
Milstein: Founders must personally execute all tasks for their first two years
“I, you do everything yourself the first year, maybe two years and you should.”
Becca Milstein Oct 25, 2024 ▶ 2:29 What It Really Takes To Build a Food Business: Part 2
Milstein: True moats in CPG are nearly non-existent without proprietary manufacturing
“The reality is, in the CPG industry, having an actual moat is very hard. It's kind of non-existent. I mean, having your own manufacturing like Brian does really can help, but that's extremely expensive”
Becca Milstein Oct 25, 2024 ▶ 27:20 What It Really Takes To Build a Food Business: Part 2
Milstein: Unpaid influencer excitement tests early product-market fit
“It's a great way to see if early signs of whether you have product market fit or not, if these influencers are excited about what you're doing. If they're not excited at all about what you're doing, you probably need to revisit the drawing board and say, what'…”
Becca Milstein Oct 25, 2024 ▶ 2:58 What It Really Takes To Build a Food Business: Part 2
Milstein: Canned fish category lacked brand appeal, flavors, and species diversity
“The canned fish category, it was lacking basically everything. It was lacking, you know, diversity in the species. It was lacking flavors, but the most clear thing that it was lacking was any brand that was interesting, beautiful, compelling to customers.”
Becca Milstein Oct 18, 2024 ▶ 21:37 What It Really Takes To Build a Food Business: Part 1
HOW I BUILT THIS Assertion Not checkable as stated
Milstein: Fishwife customer demographic aged up after entering retail
“You know, our core customer has been in the four years that we've been around very much millennial women as the years have gone on, especially it's gotten quite a bit older as we've gotten into retail and also gotten more national awareness outside of just soc…”
Becca Milstein Oct 25, 2024 ▶ 31:54 What It Really Takes To Build a Food Business: Part 2
HOW I BUILT THIS Assertion Not checkable as stated
Milstein: Premium tinned fish lacked a unifying brand despite early adopters
“It was clear to me that there were a lot of people that were really excited about it, like a nice base of early adopters that were hyper passionate about Tinfish and Conservas, but the only place you could get it would be, you know, a small specialty shop, and…”
Becca Milstein Oct 18, 2024 ▶ 5:17 What It Really Takes To Build a Food Business: Part 1
HOW I BUILT THIS Assertion Not checkable as stated
Milstein: Fishwife's First Year Sales Were 90% DTC
“90% DTC. The rest was in specialty markets around the country.”
Becca Milstein Oct 25, 2024 ▶ 9:06 What It Really Takes To Build a Food Business: Part 2

One line per show, most statements first. The link opens Becca's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
HOW I BUILT THISLEDGER 2 8 full record on How I Built This →
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